• Features up-to-date color combination guidelines • Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.

Dr. Seuss's youngest concept book is now available in a sturdy board book for his youngest fans! All of the stunning illustrations and imaginative type designs of Steve Johnson and Lou Fancher are here, as are the intriguing die-cut squares in the cover. A brighter, more playful cover design makes this board book edition all the more appropriate as a color concept book to use with babies or a feelings and moods book to discuss with toddlers.

Living Color is the first book to investigate the social history of skin color from prehistory to the present, showing how our body’s most visible trait influences our social interactions in profound and complex ways. In a fascinating and wide-ranging discussion, Nina G. Jablonski begins with the biology and evolution of skin pigmentation, explaining how skin color changed as humans moved around the globe. She explores the relationship between melanin pigment and sunlight, and examines the consequences of rapid migrations, vacations, and other lifestyle choices that can create mismatches between our skin color and our environment. Richly illustrated, this book explains why skin color has come to be a biological trait with great social meaning— a product of evolution perceived by culture. It considers how we form impressions of others, how we create and use stereotypes, how negative stereotypes about dark skin developed and have played out through history—including being a basis for the transatlantic slave trade. Offering examples of how attitudes about skin color differ in the U.S., Brazil, India, and South Africa, Jablonski suggests that a knowledge of the evolution and social importance of skin color can help eliminate color-based discrimination and racism.

A Color Notation is a book written by Albert Henry Munsell, an American painter, teacher of art, and the inventor of the Munsell color system. Munsell color system is an early attempt at creating an accurate system for numerically describing colors. The Munsell color order system has gained international acceptance and has served as the foundation for many color order systems.

Explains the emotional response to color and covers the latest guidelines for effective color combinations, including the integration of color trends.

Color are a very wonderful part of all our lives, each color usually affects us in different ways, this guide will unlocks the various meanings and symbolism of colorsYou see colors in the entirety around you, every second of the day--but do you ever stop to think about the effect each of those colors is having on you? Whether it's the calming effect of blue skies and fields of green, or the saliva-causing red and yellow of your neighborhood fast food chain, each color has a meaning and taps into emotions. There's an entire science (and artwork) in the meanings of colors. As a designer or entrepreneur, it's vital to be aware of these color meanings to help you pick your colors wisely and tap into the magical power of color symbolism.This guide will show you various colors and their meanings, after reading this book you will be able to know what each color symbolizes and how to apply it in everything you doGet Your copy today by scrolling up and clicking Buy Now in 1 Click