An engaging and accessible introduction with information on exactly 100 science topics that will fascinate and inspire children - and adults too. Packed with facts and colorful infographics on both familiar and less familiar topics from the Earth's magnetic poles to spider venom and black holes. A brilliant and wide-ranging introduction to an important school subject - and essential for general knowledge too. Includes internet links to specially selected websites where readers can discover even more surprising science facts.

Takes children on a gripping journey of discovery. Young minds will be amazed by fascinating facts about powerful machines, mysterious magnets, and towering buildings. -- back cover.

Over fifty fantastically fun projects that use easy-to-find everyday materials.

"This book explains the science behind all the machines, gadgets, systems, and processes we take for granted. The perfect book for techies--young or old, male or female--who read Popular Science and Wired or watch "How It Works" and "How It's Made."

Explores scientific questions on a variety of topics including astronomy, genetics, geology, and information technology.

It’s the revolutionary science study guide just for middle school students from the brains behind Brain Quest. Everything You Need to Ace Science . . . takes readers from scientific investigation and the engineering design process to the Periodic Table; forces and motion; forms of energy; outer space and the solar system; to earth sciences, biology, body systems, ecology, and more. The BIG FAT NOTEBOOK™ series is built on a simple and irresistible conceit—borrowing the notes from the smartest kid in class. There are five books in all, and each is the only book you need for each main subject taught in middle school: Math, Science, American History, English Language Arts, and World History. Inside the reader will find every subject’s key concepts, easily digested and summarized: Critical ideas highlighted in neon colors. Definitions explained. Doodles that illuminate tricky concepts in marker. Mnemonics for memorable shortcuts. And quizzes to recap it all. The BIG FAT NOTEBOOKS meet Common Core State Standards, Next Generation Science Standards, and state history standards, and are vetted by National and State Teacher of the Year Award–winning teachers. They make learning fun, and are the perfect next step for every kid who grew up on Brain Quest.

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.