100 Things Every Designer Needs to Know About People

100 Things Every Designer Needs to Know About People
Title 100 Things Every Designer Needs to Know About People PDF eBook
Author Susan Weinschenk
Publisher Pearson Education
Pages 436
Release 2011-04-14
Genre Computers
ISBN 0132658607

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We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

One Hundred More Things Every Designer Needs to Know about People

One Hundred More Things Every Designer Needs to Know about People
Title One Hundred More Things Every Designer Needs to Know about People PDF eBook
Author Susan Weinschenk
Publisher
Pages
Release 2016
Genre Human-computer interaction
ISBN 9780134196121

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Summary

Summary
Title Summary PDF eBook
Author Book Summary Publishing
Publisher
Pages 40
Release 2020-03-05
Genre
ISBN

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100 Things Every Designer Needs to Know About People - Design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play by Susan Weinschenk. Most people in our day and age use digital interfaces daily. Yet being able to make an intuitive and easy interface ironically requires many hours of work and thought. For an interface to work well-in other words, for it to be easy to use and responsive-one must have a deep understanding of the human mind. The latest discoveries in neuroscience (the grouping of all sciences that study brain functioning) are very informative and useful. How people perceive, feel, and respond to the world around them will lead you to reconsider the way in which you design your interfaces. So whether you're designing a website, app, or software, the advice that follows will be extremely useful! Why read this summary: Save time Understand the key concepts Notice: This is a 100 THINGS EVERY DESIGNER NEEDS TO KNOW ABOUT PEOPLE Book Summary. NOT THE ORIGINAL BOOK.

SUMMARY - 100 Things Every Designer Needs To Know About People By Susan Weinschenk

SUMMARY - 100 Things Every Designer Needs To Know About People By Susan Weinschenk
Title SUMMARY - 100 Things Every Designer Needs To Know About People By Susan Weinschenk PDF eBook
Author Shortcut Edition
Publisher Shortcut Edition
Pages 33
Release 2021-06-19
Genre Business & Economics
ISBN

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* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you will discover how discoveries in neuroscience will enable you to create intuitive interface designs. You will also discover that : watching and reading require a lot of brain work, so simplicity should be the guiding principle of your designs; attention and memory are highly fluctuating faculties, so you must take this into account when presenting your content; the decision-making process induces many unconscious elements that hinder your potential clients' decision making; your real-world experience determines your use of digital; human beings appreciate simplicity, ease and surprise. Today, most people use digital interfaces on a daily basis. Paradoxically, designing an intuitive interface requires many hours of work and reflection. Indeed, a successful interface, i.e. one that is easy to use and responsive, requires a thorough knowledge of the human brain. The latest advances in neuroscience (the body of science that studies the functioning of the brain) are very instructive. The way human beings perceive, feel and respond to the world around them leads you to reconsider the way you design your interfaces. Whether you're embarking on the creation of a website, an application or a software, the following tips will be very useful! *Buy now the summary of this book for the modest price of a cup of coffee!

RIEPILOGO - 100 Things Every Designer Needs To Know About People / 100 cose che ogni designer deve sapere sulle persone di Susan Weinschenk

RIEPILOGO - 100 Things Every Designer Needs To Know About People / 100 cose che ogni designer deve sapere sulle persone di Susan Weinschenk
Title RIEPILOGO - 100 Things Every Designer Needs To Know About People / 100 cose che ogni designer deve sapere sulle persone di Susan Weinschenk PDF eBook
Author Shortcut Edition
Publisher Shortcut Edition
Pages 17
Release
Genre Business & Economics
ISBN

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Leggendo questa sintesi, scoprirete come le scoperte delle neuroscienze vi permetteranno di creare interfacce intuitive. Scoprirete anche che : guardare e leggere richiedono un notevole lavoro cerebrale, quindi la semplicità dovrebbe essere il principio guida dei vostri progetti; l'attenzione e la memoria sono facoltà altamente fluttuanti, quindi dovete tenerne conto quando presentate i vostri contenuti; il processo decisionale induce molti elementi inconsci che ostacolano il processo decisionale dei vostri potenziali clienti; l'esperienza del mondo reale determina l'uso del digitale; gli esseri umani apprezzano la semplicità, la facilità e la sorpresa. Oggi la maggior parte delle persone utilizza quotidianamente le interfacce digitali. Paradossalmente, progettare un'interfaccia intuitiva richiede molte ore di lavoro e di riflessione. Infatti, un'interfaccia di successo, cioè facile da usare e reattiva, richiede una conoscenza approfondita del cervello umano. Gli ultimi progressi delle neuroscienze (l'insieme delle scienze che studiano il funzionamento del cervello) sono molto istruttivi. Il modo in cui gli esseri umani percepiscono, sentono e rispondono al mondo che li circonda induce a riconsiderare il modo in cui si progettano le interfacce. Che siate alle prese con la creazione di un sito web, di un'applicazione o di un software, i seguenti consigli vi saranno molto utili!

100 Things Every Presenter Needs to Know About People

100 Things Every Presenter Needs to Know About People
Title 100 Things Every Presenter Needs to Know About People PDF eBook
Author Susan Weinschenk
Publisher New Riders
Pages 492
Release 2012-05-07
Genre Business & Economics
ISBN 0132964104

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Every day around the world millions of presentations are given, with millions of decisions hanging in the balance as a result. Do you know the science behind giving a powerful and persuasive presentation? This book reveals what you need to know about how people listen, how people decide, and how people react so that you can learn to create more engaging presentations. No matter what your current skill level, whether beginner or polished, this book will guide you to the next level, teaching you how to improve your delivery, stance, eye contact, voice, materials, media, message, and call to action. Learn to increase the effectiveness of your own presentations by finding the answers to questions like these: What grabs and holds attention during a presentation? How do you choose the best media to use? What makes the content of a presentation stick? How do people react to your voice, posture, and gestures? How do people respond to the flow of your message? How do you motivate people to take action? These are just a few of the questions that the book answers in its deep-dive exploration of what you need to know about people to create a compelling presentation.

Interactive Design

Interactive Design
Title Interactive Design PDF eBook
Author Andy Pratt
Publisher Rockport Publishers
Pages 223
Release 2012-11-01
Genre Design
ISBN 1610586379

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User experience design is one of the fastest-growing specialties in graphic design. Smart companies realize that the most successful products are designed to meet the needs and goals of real people—the users. This means putting the user at the center of the design process. This innovative, comprehensive book examines the user-centered design process from the perspective of a designer. With rich imagery,Interactive Designintroduces the different UX players, outlines the user-centered design process from user research to user testing, and explains through various examples how user-centered design has been successfully integrated into the design process of a variety of design studios worldwide.