WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ NASSIM NICHOLAS TALEB, author of The Black Swan

Do You Want to Become a Multi-Millionaire Entrepreneur? Here’s How. By the time Ryan Allis had reached the age of twenty-one, he had achieved the financial goal most people just dream about: He built his company to one million in sales. Allis has since grown his company iContact Corp., a provider of Web-based email marketing and online communication software, to $10 million per year in sales, and has helped numerous clients increase their sales dramatically. Now Allis shares the secrets of his lightning-fast success with you. In Zero to One Million, he details his simple yet innovative evaluation system of “Market-Advantages-Return” to help you determine if your business idea is viable. Once you have a solid foundation, you can apply his advice for successfully running your business-from initial planning to managing high-speed growth. Evaluate your business idea using the innovative MAR system Write a business plan sure to excite your investors Launch your company with minimal expenditure Boost online sales using cutting-edge marketing strategies Watch all your hard work transform into millions Did you know that eighty-one percent of millionaires are entrepreneurs? Join the pantheon of successful businessmen and women with Zero to One Million.

When you’re a new parent, the miracle of life might not always feel so miraculous. Maybe your latest 2:00 a.m., 2:45 a.m., and 3:30 a.m. wake-up calls have left you wondering how “sleep like a baby” ever became a figure of speech—and what the options are for restoring your sanity. Or your child just left bite marks on someone, and you’re wondering how to handle it. First-time mom Tracy Cutchlow knows what you’re going through. In Zero to Five: 70 Essential Parenting Tips Based on Science (and What I’ve Learned So Far), she takes dozens of parenting tips based on scientific research and distills them into something you can easily digest during one of your two-minute-long breaks in the day. The pages are beautifully illustrated by award-winning photojournalist Betty Udesen. Combining the warmth of a best friend with a straightforward style, Tracy addresses questions such as: Should I talk to my pregnant belly / newborn? Is that going to feel weird? (Yes, and absolutely.) How do I help baby sleep well? (Start with the 45-minute rule.) How can I instill a love of learning in my child? (By using specific types of praise and criticism.) What will boost my child’s success in school? (Play that requires self-control, like make-believe.) My baby loves videos and cell-phone games. That’s cool, right? (If you play, too.) What tamps down temper tantrums? (Naming emotions out loud.) My sweet baby just hit a playmate / lied to me about un-potting the plant / talked back. Now what? (Choose one of three logical consequences.) How do I get through an entire day of this? (With help. Lots of help.) Who knew babies were so funny? (They are!) Whether you read the book front to back or skip around, Zero to Five will help you make the best of the tantrums (yours and baby’s), moments of pure joy, and other surprises along the totally-worth-it journey of parenting.

“Andrew Smart deftly shows why it’s time for us to think deeply about thinking machines before they begin thinking deeply about us.” —Douglas Rushkoff, author, Escaping the Growth Trap,Present Shock, and Program or Be Programmed “Provocative and cool.” —Cory Doctorow “Forget the Turing test—will the supersmart AIs that we hear so much about these days pass the acid test? In this playful, informative, and prescient book, Andrew Smart brings psychedelics into dialogue with neuroscience in order to challenge the whiz-bang computational views of human and machine sentience that dominate the headlines. Giving robots LSD sounds like a joke, but Smart is dead serious in his critique of the hidden and sometimes dangerous biases that underlie both popular and scientific fantasies of digital minds.” —Erik Davis, host of “Expanding Mind” and author, Techgnosis: Myth, Magic, and Mysticism in the Age of Information “Philosophy, psychedelics, robots, and the future; consciousness and intelligence, what else do you desire? Here you will see why those machines that reach singularity will be smarter than us and take over the world—and shall need to be conscious…and maybe they can only be conscious if they are human enough. The thesis of the book, and the path shown us by Smart, leads to a great trip, of imagination and philosophy, of maths and neuroscience.” —Dr. Tristan Bekinschtein, Lecturer, Department of Psychology, University of Cambridge Can we build a robot that trips on acid? This is not a frivolous question, according to neuroscientist Andrew Smart. If we can’t, he argues, we haven’t really created artificial intelligence. In an exposition reminiscent of crossover works such as Gödel, Escher, Bach and Fermat’s Last Theorem, Andrew Smart weaves together Mangarevan binary numbers, the discovery of LSD, Leibniz, computer programming, and much more to connect the vast but largely forgotten world of psychedelic research with the resurgent field of AI and the attempt to build conscious robots. A book that draws on the history of mathematics, philosophy, and digital technology, Beyond Zero and One challenges fundamental assumptions underlying artificial intelligence. Is the human brain based on computation? Can information alone explain human consciousness and intelligence? Smart convincingly makes the case that true intelligence, and artificial intelligence, requires an appreciation of what is beyond the computational.

A gothic twist on the classic tale of innocents abroad, The Zero and the One is a meditation on the seductions of friendship and the power of dangerous ideas that registers the dark, psychological suspense of Patricia Highsmith's The Talented Mr. Ripley and the intellectual and philosophical intrigue of John Banville's The Book of Evidence. A shy, bookish scholarship student from a working-class family, Owen Whiting has high hopes of what awaits him at Oxford, only to find himself adrift and out of place among the university's dim aristocrats and posh radicals. But his life takes a dramatic turn when he is assigned to the same philosophy tutorial as Zachary Foedern, a visiting student from New York City. Rich, brilliant, and charismatic, Zach takes Owen under his wing, introducing him to a world of experiences Owen has only ever read about. From the quadrangles of Oxford to the seedy underbelly of Berlin, they practice what Zach preaches, daring each other to transgress the boundaries of convention and morality, until Zach proposes the greatest transgression of all: a suicide pact. But when Zach's plans go horribly awry, Owen is left to pick up the pieces in the sleek lofts and dingy dives of lower Manhattan. Now he must navigate the treacherous boundary between illusion and reality if he wants to understand his friend and preserve a hold on his once bright future.

A hilarious new series from Henry Winkler & Lin Oliver, authors of the bestselling HANK ZIPZER books!Billy Broccoli is new to the neighborhood, and wants cool friends and a spot on the baseball team more than anything. But the one thing he never wanted is his own personal ghost. So imagine his surprise when he ends up sharing a room with Hoover Porterhouse, a funny ghost with a whole lot of attitude.When an obnoxious school bully sets out to demolish Billy, the Hoove comes up with a plan for revenge. It’s all in the Hoove’s Rule Number Forty-Two: Stay cool. And like it or not, Billy and the Hoove have to stick together if Billy ever wants to get in style, get even, and conquer the school.