"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

A science-backed method to maximize creative potential in any sphere of life With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively. This science-backed, step-by step method can maximize our creative potential in any sphere of life. Offers a proven method for developing new ideas and creative problem-solving no matter what your profession Includes an eight-step method, 30 practices, and more than 100 techniques that can be launched at any point in a creative journey Psychologist, jazz pianist, and author Keith Sawyer studied with world-famous creativity expert Mihaly Csikszentmihalyi Sawyer's book offers a wealth of easy to apply strategies and ideas for anyone who wants to tap into their creative power.

En un mundo de extrema saturación, lo que salta a la primera página es algo más que la diferenciación, es la diferenciación radical que tiene que ver con encontrar un espacio de mercado totalmente nuevo del que puedas apropiarte y defenderlo, obteniendo beneficios durante años en lugar de meses. Hacer zag cuando todos hacen zig. Esa es la clave para sobrevivir en una época en la que proliferan los productos de imitación, hay un exceso de oferta y los consumidores y no las empresas son quienes deciden qué marcas sobreviven y cuáles no.

Buddhism and psychedelic experimentation share a common concern: the liberation of the mind. Zig Zag Zen launches the first serious inquiry into the moral, ethical, doctrinal, and transcendental considerations created by the intersection of Buddhism and psychedelics. With a foreword by renowned Buddhist scholar Stephen Batchelor and a preface by historian of religion Huston Smith, along with numerous essays and interviews, Zig Zag Zen is a provocative and thoughtful exploration of altered states of consciousness and the potential for transformation. Accompanying each essay is a work of visionary art selected by artist Alex Grey, such as a vividly graphic work by Robert Venosa, a contemporary thangka painting by Robert Beer, and an exercise in emptiness in the form of an enso by a 17th-century Zen abbot. Packed with enlightening entries and art that lie outside the scope of mainstream anthologies, Zig Zag Zen offers eye-opening insights into alternate methods of inner exploration.

Investigating a murder committed in the style of a famous magic trick, Detective Inspector Edgar Stephens reconnects with an illusionist friend from World War II to uncover links to their special ops service.

Maira Kalman’s exuberant illustrations and humorous commentary bring design history to life in this inspired ABC book that celebrates thirty-one objects from the Cooper Hewitt, in time for its long-awaited reopening. "A. Ah-ha! There you Are." begins Maira Kalman’s joyfully illustrated romp through the treasures of Cooper Hewitt’s design collection. With her signature wit and warm humor, Kalman’s ABC book introduces children and adults to the myriad ways design touches our lives. Posing the question "If you were starting a museum, what would you put in your collection?", Kalman encourages the reader to put pen to paper and send in personal letters—an intimate, interactive gesture to top off her unique tour of the world of design. Objects ranging from a thirteenth-century silk thinking cap to 1889 tin slippers with bows, all the way to Gerrit Rietveld’s Zig-Zag chair are brought to colorful life. Kalman’s hand-lettered text is whimsical and universal in turns, drawing lessons as easily from a worn old boot as a masterpiece of midcentury modernism. Irresistibly, we are led to agree, "Everything is design."

While studying advanced physics at a prestigious European university, Elisa Robledo was invited to join a select research team on a secret project to manipulate String Theory. It was the opportunity of a lifetime for the eager young scientist—the chance to actually view monumental events from the far distant past: dinosaurs roaming the Earth, life during the Stone Age, the crucifixion of Christ. But on a remote island in the Indian Ocean, the team's experiments went horribly awry . . . and something terrible was awakened. Now, years later, Elisa's former colleagues are dying, one by one. The nightmare they created by meddling with Time is taking a shocking and gruesome toll. And only by uncovering the sinister truth behind the science can Elisa hope to survive the dark, devouring forces that mean to destroy her and the world she knows.