Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

Advice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content. Create a plan that fits your business needs Launch an ad campaign Find video creation strategies Launch a branded channel Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!

Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: · Setting up a channel · Creating videos that attract viewers · Putting together a video studio · Editing your final product · Reaching your target audience · Interacting with your fans · Building a profitable business · Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.

You may not know it, but you are sitting on a goldmine. Your knowledge, passions, and skills can be transformed into a lucrative income stream that requires no college degree, zero employees, and less than $50 to get started. Whether it takes shape as a full-fledged business, a side hustle, or automated earnings is up to you! Before you can monetize what you know, you’ll need to learn the dynamics of the knowledge economy. There’s no one better to teach you than Graham Cochrane—business coach, YouTuber, and founder of The Recording Revolution, a once no-name blog about music turned 7-figure business that requires fewer than 5 hours per week of work. With How to Get Paid for What You Know, he provides a proven 6-step system for turning your ideas, skills, and passions into an income stream that puts money in your bank account day and night, whether you’re working or not. In this book, you’ll learn how to: Discover your idea and ensure it will be profitable, Build an audience, Package your knowledge into a highly desirable digital product, Sell online in an authentic and ethical way, Leverage simple online tools to market your product, and Automate the entire process so that income flows to you even when you’re not working. Follow these steps and you’ll be well on your way to creating better stability in your income and finding more fulfillment in your work and, ultimately, your life. How to Get Paid for What You Know is your essential guide to a new and better way to make a living.

Ever thought about starting a YouTube channel as a side income? Or do you have one, but have no idea how to monetize it? This book is your answer. Read below. YouTube is the leading online Video hosting platform and the second most popular search engine after Google. YouTube's parent company is Google. Thus, leveraging both YouTube and Google can give you an upper hand in accessing and directing traffic to your video. With over a billion viewers and almost a million unique visits a day, YouTube is such a gigantic exposure that any serious video creator can simply not ignore. This guide is geared towards enabling you take advantage of this immense potential by showing you how to create your own YouTube Channel, build a massive audience and maximize on passive income. It starts with a beginner's approach by proving to you why you ought to be on YouTube and unveiling to you immense benefits that you can derive from having a YouTube channel. It goes further by practically walking you through step-by-step instructions to building your own passive income-generating YouTube channel. Making good quality Youtube videos is a must if indeed you have to tap into multi-million dollar potential offered by Youtube. This guide introduces you to items you need as a starter to shoot your video and advance on that as you grow to become a professional Youtube video creator. Should you find your video shooting skills wanting or not having enough time to manage your Channel, this guide provides you with great alternatives that can enable you get the required people to help you create and run your Youtube Channel. Making money is obviously a great endeavor for any videopreneur (video entrepreneur). You too can make money. Indeed, you ought to do it in order to recoup your cost and investment and earn some profit on top. The purpose of this guide is to help you get rich through your videopreneurship endeavors. We walk you through ways to make money off your Youtube channel, how to raise funds the easiest way possible and how to drive traffic to your channel and blog. We also show you how to share your knowledge via tutorials through your Youtube channel. Last but not least, like any other shrewd entrepreneur, you need to scale-up your earnings. This guide provides you with hands-on practical information on how you can grow your channel to achieve multiple passive income streams while taking advantage of automation. Enjoy reading! Here's What's Included in This Book: Should You Create a YouTube Channel? Steps to Starting a YouTube Channel Items Needed for a YouTube Recording Ways to Monetize Your Channel Affiliate Marketing Using Your Channel Fiverr Gigs Patreon Generating Traffic to Your Website Fan Funding Coaching Tutorials Local Marketing Agencies Making Good Quality YouTube Videos Keyword Optimization of YouTube Channel Titles How to Grow Your Channel Scroll up and download now

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