" A practical introduction to color psychology. Grow your Color Sense and shine in branding, interior design and personal wardrobe choices Color matters whether you are aware of it or not. We have all got used to seeing color as a purely aesthetic thing but the fact is that it affects your heart rate, your brain activity and many other physiological and psychological aspects. This easy read will help you understand something of why it matters, do some quick exercises to develop your own Color Sense, and see case studies where I have applied this knowledge in real life. What you get Discover what color psychology is and why it matters. Then how to apply what you have learnt, through the exercises throughout the book, to branding, environments and personal use of color. You need to know about color if you are responsible for environments such as hotels, doctor surgeries or schools making decisions about brand logos, packaging or marketing communications (adverts, leaflets, websites) would like to feel more comfortable in your home want the colors you wear to work with you and your strengths Testimonials "Colour really matters and probably a whole lot more than you think. I read this book from cover to cover in one sitting but it as a useful reference book full of 'golden' nuggets of knowledge and practical advice it's also essential. Well done Catherine!" Neil Gaught, Founder Neil Gaught & Associates "Reading 'Your true colours' inspired me to grow my own colour sense, and using Catherine's techniques of training my eye to see more tints and tones was such a creative and joyful process. As an architect I work with colour every day and it is crucial to be aware of how certain combinations affect people's response to spaces, their emotional wellbeing and behaviour. This book is a great introduction to exactly that in both a personal and professional setting. It is full of refreshing anecdotes and beautifully illustrated example projects to encourage you to get started with your own colour palettes right away." Anniek Wasser, Architect "Catherine has greatly influenced the way Artmongers understands and uses colours to positively help people in adverse situations" Patricio Forrester, Artist, Founder of Artmongers "Catherine is a colour wizard!"Kate Faragher, client. "

The author shows how color was used in ancient civilizations, its applications in healing traditions, and the ways it is currently used to affect mood and behavior.

This is a new release of the original 1950 edition.

This book helps you to discover and understand your intrinsic strengths, motivations, and desires, and teaches you how to apply that knowledge to make 'being you' more fulfilling, in virtually every area of life. 'The Color Guide to Life' is a clear, concise, color-coded manual to being happierand more successful, as yourself. Based on the original work by Don Lowry, "True Colors 24" is a natural expansion of True Colors(tm). While True Colors(tm) identifies four Types (according to the four Colors), True Colors 24 evolves the system to consider each Color in order, in each person's Spectrum. The understanding of the influence of every aspect of one's personality (each Color, in one's Spectrum), helps people to understand the complexities of their personalities, further.and more successful, as yourself.

A SUNDAY TIMES DESIGN BOOK OF THE YEAR _________________________________________ The definitive guide for harnessing the power of colour to improve your happiness, wellbeing and confidence Wouldn't you like to boost your confidence simply by slipping on 'that' yellow jumper? Or when you get home after a stressful day, be instantly soothed by the restful green of your walls? The colours all around us hold an emotional energy. Applied Colour Psychology specialist, Karen Haller, explains the inherent power of colour; for example, looking closely at the colours we love or those we dislike can bring up deeply buried memories and with them powerful feelings. A revolutionary guide to boosting your wellbeing, The Little Book of Colour puts you firmly in the driver's seat and on the road to changing the colours in your world to revamp your mood and motivation. Illuminating the science, psychology and emotional significance of colour, with key assessments for finding your own true colour compatibility, this book will help you to rediscover meaning in everything you do through the joy of colour. Get ready to join the colour revolution, and change your life for the better.

Filled with easy-to-use tools for personal growth, author Miscisin helps readers uncover the power of the True Colors process and find better ways for resolving conflicts, enhancing self-expression and opening lines of personal communication.

As a trained neuroscientist, the author explains the behavior and related emotions stemming from conflict in relation to neurobiology. The exercises provided throughout the book coupled with numerous personal stories (including her own) all help point out these patterns of our beliefs. Through neuroscience, we can see why conflict and change are so hard. It's our wiring! With this knowledge, you can overcome struggle and get on with your exceptional life.