You have an Invisible Power. It also is an immense scientific secret. It will enable you also to walk among people and obtain what you want and need for a rich and satisfying life. Your Invisible Power is your ability to persuade and command people. The purpose of this book is to show you how to find and how to use your Invisible Power. Once you learn the secret you will enrich every area of your life in a surprisingly delightful way. Your first step toward persuading others is to realize that everything you want is found in other people. Here are just a few of hundreds of secrets you'll uncover in one of Vernon Howard's best selling books: * Two things that will get you what you want ten times as fast * Why it is not selfish to put yourself first * Learn how to predict what people will do * How to persuade a person who brings up an unreasonable objection to your plan * Four romantic words that influence the opposite sex * How to use your mistakes for advancing yourself * How to produce instantly a powerful drive for winning your way * Secrets for getting others to earn money for you * How to read the other person's mind * What your attitudes have to do with winning attention from the opposite sex * To keep yourself excited and enthused about winning your way with people * For interesting stories about men who turned their knowledge of people into cash * Whenever you wish to gain anything in the shortest possible time * Discover the seven magic words that attract people to you instantly * The real reasons you don't have to be handsome or beautiful in order to persuade others * The power of appealing to a person's "picture"

Offers no-nonsense methods of persuasion, telling how to communicate effectively, strengthen self-confidence, and motivate others

Whether the challenge is closing a sale or climbing the corporate ladder, the ability to get others to share one's viewpoint is essential to success. This motivational book now shows readers how to develop persuasive skills and techniques that will enable them to bring others into agreement with them, not through force of intimidation, but on their own.

Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn." --Slashdot.org "If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches." --The Globe and Mail "Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation." --The Wall Street Journal "This wonderful book will change the way you think and act in many realms of your life." --Philip Zimbardo former president, American Psychological Association