New Labour's electoral success of the late 20th century was due in no small part to its grasp of media communication. This book reminds us that the importance of the mass media to Labour's political fortunes is by no means a modern phenomenon.

In the early twentieth century, new mass media—popular newspapers, radio, film—exploded at the same time that millions of Britons received the vote in the franchise expansions of 1918 and 1928. The growing centrality of the commercial media to democratic life quickly became evident as organizations of all stripes saw its potential to reach new voters. The new media presented both an exciting opportunity and a significant challenge to the new Labour Party. Laura Beers traces Labour’s rise as a movement for working-class men to its transformation into a national party that won a landslide victory in 1945. Key to its success was a skillful media strategy designed to win over a broad, diverse coalition of supporters. Though some in the movement harbored reservations about a socialist party making use of the “capitalist” commercial media, others advocated using the media to hammer home the message that Labour represented not only its traditional base but also women, office workers, and professionals. Labour’s national leadership played a pivotal role in the effective use of popular journalism, the BBC, and film to communicate its message to the public. In the process Labour transformed not only its own national profile but also the political process in general. New Labour’s electoral success of the late twentieth century was due in no small part to its grasp of media communication. This insightful book reminds us that the importance of the mass media to Labour’s political fortunes is by no means a modern phenomenon.

'A triumph' INDEPENDENT 'A thought-provoking and indispensable book' DAILY MAIL 'An instant classic ... I have been reading it with unalloyed admiration and delight' EVENING STANDARD Roy Strong has written an exemplary introduction to the history of Britain, as first designated by the Romans. It is a brilliant and balanced account of successive ages bound together by a compelling narrative which answers the questions: 'Where do we come from?' and 'Where are we going?' Beginning with the earliest recorded Celtic times, and ending with the present day of Brexit Britain, it is a remarkable achievement. With his passion, enthusiasm and wide-ranging knowledge, he is the ideal narrator. His book should be read by anyone, anywhere, who cares about Britain's national past, national identity and national prospects.

In a century of rapid social change, the British people have experienced two world wars, the growth of the welfare state and the loss of Empire. Charles More looks at these and other issues in a comprehensive study of Britain’s political, economic and social history throughout the twentieth century. This accessible new book also engages with topical questions such as the impact of the Labour party and the role of patriotism in British identity.

This text, which is the fourth volume in the best-selling History of England series, tells how a small and insignificant outpost of the Roman empire evolved into a nation that has produced and disseminated so many significant ideas and institutions. This is the only comprehensive text available for the History of England survey course that has been revised and updated to include coverage of the entire 20th century.