Chicago Cubs fans offer a unique conduit for understanding how our brain lets us believe in a "curse", and what makes a day at the ballpark so enjoyable. For the players, brain research offers insight into what makes it possible to hit a fastball traveling 95-miles an hour.

The Chicago Cubs tradition is one built on spectacular losing streaks and even more spectacular collapses. Yet despite all the losses and disappointments, an amazing thing happens every summer at the corner of Addison and Sheffield: millions of fans flock to Wrigley Field and millions more fans across the country regularly tune in to watch Cubs games broadcast on television. Exactly why Cubs fans support their squad with such reckless abandon isn’t entirely clear—these people represent a remarkable aberration of human psychology, epitomizing the spirit and experience of dedication to a desperate cause. And the whole time, they’re oddly happy. The Cubs Fan’s Guide to Happiness reveals what makes Cubs fans tick and what keeps them happy. It explains why it’s not over until you’re mathematically eliminated, why winning really isn’t everything, and why it’s perfectly acceptable to blame all your trouble on a scapegoat—which may or may not be an actual goat. The fully revised edition also provides educational sidebars, practical applications, and true words of wisdom from celebrity Cubs fans as well as surviving the planned renovations to the product on the field and Wrigley Field itself.

-With inside access and reporting, Sports Illustrated senior baseball writer and FOX Sports analyst Tom Verducci reveals how Theo Epstein and Joe Maddon built, led, and inspired the Chicago Cubs team that broke the longest championship drought in sports, chronicling their epic journey to become World Series champions---

The executive editor of "Sports Illustrated" and a psychologist join forces to examine the behavior of those involved in professional sports, explaining how athletes can successfully put aside personal trauma on game day and why people love to root for aloser.

The New York Times bestselling author of Monsters: The 1985 Chicago Bears and the Wild Heart of Football “knocks it out of the park” (Vanity Fair) in this captivating blend of sports reportage and memoir, exploring the history of the 2016 World Series champions, the Chicago Cubs. When Rich Cohen was eight years old, his father took him to see a Cubs game. On the way out of the park, his father asked him to make a promise. “Promise me you will never be a Cubs fan. The Cubs do not win,” he explained, “and because of that, a Cubs fan will have a diminished life determined by low expectations. That team will screw up your life.” Cohen became not just a Cubs fan but one of the biggest Cubs fans in the world. In this book, he captures the story of the team, its players and crazy days. Billy Sunday and Ernie Banks, Three Finger Brown and Ryne Sandberg, Bill Buckner, the Bartman Ball, Kris Bryant, Anthony Rizzo—the early dominance followed by a 107 year trek across the wilderness. It’s all here, in The Chicago Cubs: Story of a Curse—not just what happened, but what it felt like and what it meant. Featuring extensive interviews with players, owners, and coaches, this mix of memoir, reporting, history, and baseball theology—forty years in the making—has never been written because it never could be. Only with the 2016 World Series can the true arc of the story finally be understood.

Respected by his baseball peers, beloved by Chicago fans and teammates, Ernie Banks did everything there was to do in the game he loved. Everything, that is, except play in a World Series. How and why that experience eluded him during one season of particular promise—1969—is a key storyline of this fresh look at one of baseball's legendary players. Banks, who had picked cotton outside Dallas as a youth, ascended from a barnstorming semipro team to the major leagues after Kansas City Monarchs manager Buck O'Neil placed him with the Cubs. During his time in Chicago, Banks won two MVPs and received an education far better than the one he received in the segregated schools he'd attended, gaining important life skills while playing the game he was born to play.

The first in Diamond Communications' Little Book series, The Cubs Fan's Little Book of Wisdom combines history, quotes, facts, and humor and gives fans of the team 101 reasons to laugh, reminisce, and celebrate the game and the team they love.