When shoppers went to Younkers, they experienced something magical. Celebrities signed autographs, chefs gave cooking demonstrations and Miss Universe discussed the latest styles in swimwear. The flagship store, a showplace in the heart of downtown Des Moines, boasted dazzling selling spaces equipped with the first escalator and air conditioner in the state. The Tea Room established a legendary reputation for its food, fashion shows and Theater Nights. A great place to work, it gave thousands of teens their first paychecks and afforded hundreds of associates a lifelong career. Join Vicki Ingham for Younkers' journey to become one of the most important department store chains in the Midwest.

Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total ten media expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies of the ten media.

"Iowa History one plate at a time... With Italian steakhouses, the Younkers Tea Room and Stella's Blue Sky Diner, Des Moines's culinary history is tantalizingly diverse. It's filled with colorful characters like bootlegger/'millionaire bus boy' Babe Bisignano, a buxom bar owner named Ruthie and future president of the United States Ronald Reagan. The savory details reveal deeper stories of race relations, women's rights, Iowa Caucus politics, the arts, immigration and assimilation. Don't be surprised if you experience sudden cravings for Steak de Burgo, fried pork tenderloin sandwiches and chocolate ambrosia pie, âa la Bishop's Buffet. Author Darcy Dougherty Maulsby serves up a feast of Des Moines classics mixed with Iowa history, complete with iconic recipes." -- cover page 4.

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