This unique book offers a framework for using yoga therapeutically to heal back and spinal problems. Combining detailed instruction on evaluation and treatment techniques with personal narrative and case studies, Yoga for a Happy Back bridges the gap between practicing yoga for better physical health and understanding the role of the mind-body connection in back pain. Utilising her vast experience as a physical therapist and yoga therapist, and the latest advances in the field, Krentzman advises on how to design therapeutic yoga classes for individuals with back pain. She includes information on creating class themes, and never before published sequences from the Purna yoga tradition for alignment based treatment of specific spinal conditions. With over 300 photos and illustrations, this book enables practitioners to access the benefits of yoga therapy for the treatment of orthopaedic dysfunctions and to promote general spinal health.

Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan: • The Feel-Good Method: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulsive buyer into a committed loyalist. • The Values-and-Meaning Method: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life • The Engagement Method: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family. Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.

A guide to managing lower back pain through gentle yoga exercises—perfect for beginners and anyone with conditions like fibromyalgia and arthritis The sacrum, or lower back, is an incredibly powerful part of the human anatomy. It’s what enables you to stand upright and tall, it unites your upper and lower body, it roots you to the earth—and it is one of the most common areas where people experience chronic pain and discomfort. Yoga practice can have a transformative effect on lower back problems: it allows the body to gain the range of movement and flexibility that short-circuits the mind’s perception of limitation and pain. Yoga for a Healthy Lower Back will help you understand lower back pain and heal it through gentle exercises that can be done even by those with no previous yoga experience. Liz Owen describes the anatomy of the sacrum and the region around it, including the hips and lumbar spine, and illuminates both the Western and Eastern approaches to understanding back pain. She then provides simple, easy-to-learn sequences of yoga poses for general sacrum health and then for specific issues or conditions such as pregnancy, fibromyalgia, and arthritis, among others.

Aged 16, Rachel Krentzman was diagnosed with scoliosis. At 32 she suffered a herniated disk and was told she would have to modify her activities for the rest of her life - instead, Rachel is now a walking testimonial for how yoga can be used therapeutically to heal your back pain. An easy and straightforward read, this manual contains step by step illustrated instruction for you to address the physical and emotional factors of your scoliosis. The exercises are easy to follow and perform, and no technical knowledge or prior experience of yoga is required. Foundational anatomy is carefully explained so that you can understand your body and your scoliosis before applying the exercises. Exemplary case studies will help you on the path to alleviating your back pain without surgery.

Providing essential support to schools and universities that offer yoga therapy training programs, this comprehensive, edited textbook develops robust curricula, enabling them to prepare yoga therapists to integrate into healthcare settings safely and effectively. The book includes a large and international list of contributors from diverse lineages and backgrounds such as Matthew Taylor, Gail Parker and Steffany Moonaz, and is the first resource on yoga therapy that aligns with the educationl competencies of the International Association of Yoga Therapists (IAYT). It covers yoga foundations (philosophical background, ayurveda, tantra), biomedical and psychological foundations, yoga therapy tools and therapeutic skills, yogic and biopsychosocial-spiritual assessments, and professional practices. As the field of yoga therapy continues to root and grow, this book is essential for both new yoga therapy practitioners, and for schools developing training programs.

*WINNER OF THE NAUTILUS BOOK AWARDS* Catering towards those who have often been excluded from the traditional yoga mat, this practical guide provides yoga teachers, yoga therapists, and rehab professionals with the skills needed to safely and effectively deliver accessible water yoga sessions. Poses, breathing techniques, floating meditation, safety, and yoga philosophy are all discussed in depth to convey how aqua yoga can improve health, wellbeing, and mind/body discipline Water Yoga is especially suitable for those with conditions such as arthritis, osteoporosis, multiple sclerosis, joint replacements, and for those who are pregnant. The book combines water science with yoga systems to teach the eight limbs of water yoga and includes black and white photographs to clearly demonstrate poses in the water. It also includes helpful information about teaching skills specific to pool settings.

This deeply compassionate and inclusive resource explores the practice of yoga therapy, mindfulness, and somatic enquiry with children and young people who have complex needs. Suitable for working with ages 5-18, the book explores a wide range of conditions, including sensory processing disorder, autism, Down syndrome, hypermobility, scoliosis, anxiety, depression, and trauma. Chapters also include comprehensive theory on the nervous system, child development from the age of 3+, the benefits of expressive arts, and regular reflective prompts for the adults. It is supplemented with over 100 photographs to ease learning and is an invaluable resource for therapists working with children and teens with complex needs.