Originally published in 2016, The Art and Business of Teaching Yoga immediately became the essential resource for those looking to start or maintain a successful career in yoga. Since then, the landscape has changed. Online yoga and social media are now a crucial part of most teachers’ repertoires. Yoga teachers also face broad cultural shifts, an evolving environmental crisis, and resulting anxiety among students, all of which bring fresh challenges to their leadership and teaching abilities. This expanded edition will help you: • plan dynamic classes, including engaging digital content • build a loyal student base and become more financially stable • optimize your own practice • maintain a marketing plan and develop a unique brand • teach yoga to facilitate ease and inspire creative action in a troubled world

Originally published in 2016, The Art and Business of Teaching Yoga immediately became the essential resource for those looking to start or maintain a successful career in yoga. Since then, the landscape has changed. Online yoga and social media are now a crucial part of most teachers’ repertoires. Yoga teachers also face broad cultural shifts, an evolving environmental crisis, and resulting anxiety among students, all of which bring fresh challenges to their leadership and teaching abilities. This expanded edition will help you: • plan dynamic classes, including engaging digital content • build a loyal student base and become more financially stable • optimize your own practice • maintain a marketing plan and develop a unique brand • teach yoga to facilitate ease and inspire creative action in a troubled world

Once yoga teachers complete a basic training program and begin to teach, they often find they're faced with a number of teaching and business related questions. "Stretched, Build Your Yoga Business, Grow Your Teaching Techniques," is written for yoga teachers about both the business and teaching aspects of a career as a yoga teacher. The book is by Karen Fabian, Founder of Bare Bones Yoga (www.barebonesyoga.com). Karen is a Certified and Experienced Registered Yoga Teacher based in Boston. She has been teaching since 2002. The book guides readers through both business and teaching topics and provides detailed tools and templates for tracking leads, revenue and other key performance indicators. One aspect of the book is to help teachers make informed choices and healthy transitions if and when they decide to shift from their current job to a full-time career as a yoga teacher. It is also a guide for those that wish to learn more about teaching yoga as a part time or full time career choice.

How many more students would you like in your yoga classes? In The Business of Yoga the world's leading sales trainer for the health and fitness industry teams up with an experienced and successful yoga instructor who is also the former owner of an award winning ad agency to show you exactly how to use modern marketing concepts and tools to get more students and enjoy more profits from your studio or as an individual instructor. DISCOVER * Tons of ways to fill your classes with new students ' * How to create dozens of new profit centers within your studio or practice * Key steps to building long term students * How to stop worrying about the competition * The secrets for preventing low revenue periods & maximizing income year round Whether you're a studio owner who wants to take your yoga business to the next level, a yoga instructor who is finding it challenging to make ends meet, or just getting started with your career in the yoga business you will find this book to be transformational! You'll get the exact information, marketing methods and tools need to become successful doing what you love most - teaching yoga!

This trusted companion offers help and guidance on the day-to-day practicalities of teaching and running a yoga business. Including insights from renowned yoga professionals, including Liz Lark, Lizzie Lasater, Andrew McGonigle, Katy Appleton and Tarik Dervish and more, this book offers practical ways to hone teaching skills. It features topics such as working with common injuries and conditions, breath, sequencing, incorporating philosophy and myth into class, and the links between yoga and Qigong and Ayurveda. It also provides key information on how to get the most out of a yoga business, with advice on setting up and running a studio, and planning and leading retreats.