Volume XII Includes scientific articles and reports from the 15th International Scientific Conference on the topic of „The science in help of business. Modern problems of the science, business, education and tourism“, July 3rd -5th, 2019, Varna, Bulgaria

Yearbook of Varna University of Management, Bulgaria. It includes scientific articles and reports from the 17th International Scientific Conference on the topic of „Digitalisation of the science, education, business and tourism“, August 16th-18th, 2021, Albena resort.

Yearbook of Varna University of Management (http://www.vum.bg). It includes articles and reports from the 13th International Scientific Conference on „Modern Science, Business and Education”, July, 03rd-04th, 2017, Varna University of Management, Dobrich campus.

The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.

Using a combination of theoretical discussion and real-world case studies, this book focuses on current and future use of RAISA technologies in the tourism economy, including examples from the hotel, restaurant, travel agency, museum, and events industries.