Radha has an imaginary Friend-in-Mind. Salman Khan. Err, yes. THE Salman Khan. THE Superstar Salman Khan. If Calvin can have an imaginary playmate Hobbes, what’s stopping Radha from having Salman Khan as her imaginary Friend-in-Mind? So what if he’s the heartthrob of millions? So what if he’s beyond her wildest reach despite living in Mumbai? So Radha leads her ordinary life, sharing her journey with her Friend-in-Mind Salman, through 20 years of a break-up bhari Zindagani. Life becomes very filmy for Radha, when she falls in love with the Friendly Neighborhood RJ. Yes, if she can have Salman Khan as her imaginary friend, she could do something equally filmy, such as falling in love with the voice of a RJ. Will Mr. RJ reciprocate? He’s reluctant, what else? But Radha has already found his favour. Unwittingly, being his favorite listener, Radha has now won a contest, and the prize is… A Date with Salman Khan. Oops! Now what?

Expeditions Through My Lens is a book that tells a tale of various cities through times visually describing their landscape,streetscape, architecture, art and culture. The frames have a charm of serenity and an essence of time. You will find different colours of seasons, landscapes like brown sandy deserts to lush green meadows. From historical streets of Prague to whirling Dervishes of Konya, this book emphasizes the essential form of the built and unbuilt environment. It captures history, urban spaces and geometry in architecture with a play of sunlight and shade besides natural landscapes. Overall, this book is a visual treat and demonstrates how a photographer can capture delightful shots just by using a mobile phone camera.Expeditions Through My Lens is a book that tells a tale of various cities through times visually describing their landscape,streetscape, architecture, art and culture. The frames have a charm of serenity and an essence of time. You will find different colours of seasons, landscapes like brown sandy deserts to lush green meadows. From historical streets of Prague to whirling Dervishes of Konya, this book emphasizes the essential form of the built and unbuilt environment. It captures history, urban spaces and geometry in architecture with a play of sunlight and shade besides natural landscapes. Overall, this book is a visual treat and demonstrates how a photographer can capture delightful shots just by using a mobile phone camera.

Shomshuklla does experimental plays, influenced by international plays across the world. Her presentations are unique and her theme are always excellent. She uses vibrant colors to express her art. We Draupadi’s and Sitas And Other Plays is a collection of 11 outstanding plays enacted under her direction. All of these plays have been critically acclaimed in India and abroad.

In the last hundred-odd years, advertising in India has given us life-altering stuff. It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care. It has made us realize that we like pizza as much as the next Italian - as long as Domino's puts keema do pyaza on it and tempts us with 'Hungry kya?' It has made us re-evaluate our life choices and ask thought-provoking questions like 'Kitna deti hai?' of our cars and 'Kya aap Close-Up karte hain?' of our countrymen. In short, it has enriched our lives with quirky quips, unforgettable characters, inter-brand scuffles, clever insights, virtual lures and jaw-dropping controversies. In A History of Indian Advertising in Ten-and-a-half Chapters previously published as Stark Raving Ad, you'll find the best of case studies and unbusiness-like stories from Indian advertising through the ages - the hits, the misses, the also-rans and the banned. An engrossing read, this book will inform as much as entertain all readers.

Researching and obtaining new information is a very crucial part of a wandering mind. Neil Armstrong very aptly said, “Researching is the process to create new knowledge.” It helps an individual in broadening their intellect base which in turn makes them a well-adjusted and informed member of society. This compilation titled ‘UgRIMM-2021’ is an effort by the department of Mass Media under the guidance of our dear Principal Dr.HemlataBagla to instill research value at an undergraduate level. It is a one-of-a-kind Research initiative that took place with the help of multiple online training sessions by in-house as well as external faculty. One hundred and thirty research papers were penned down independently by our second-year undergraduate students of the BAMMC course. Our main objective with UgRIMM was to instill a sense of curiosity and comfort surrounding the word ‘research’ instead of the telltale uncertainty students feel when the word is brought up. Our approach towards research coupled with frequent interactive sessions with experts in the field of research aimed to make our students better at the prospects of researching and writing research papers.

Mumbai? Bombay? How do we explain this city and ourselves within it? How do the city and the city dweller together allow for representations of urban life to arise in literature and the fine arts? This book is an understanding of Mumbai, both as an architectural and literary space, through the lens of spatial criticism and the technique of flânerie. As an icon of experiences, Mumbai is felt through the simultaneous acts of walking, observing, remembering and articulating. In analyzing four novels, namely Baumgartner’s Bombay, Ravan and Eddie, Shantaram and Baluta, the book claims that the characters and their authors offer an alternative vision of the city, as they also construct a transient place for themselves. This act of flânerie is an act of transgression as it turns the outside into the inside, changing public space into private space. As the characters serve to disrupt meaning, uncover hidden histories and expose power relations involved in the representation of place, they actualize many possibilities and meanings. Using the novel as a literary device, the authors have told stories, not only of the protagonist-flâneur, but also of people around them; sometimes in detail, sometimes in passing. In contesting, claiming and owning the lives, the stories, and the city, the humane aspect is never forgotten.