In this "extreme searcher's guide," Randolph (Ran) Hock provides background, content, knowledge, techniques, and tips designed to help Web users take advantage of many of Yahoo!'s most valuable offerings--from its portal features to Yahoo! Groups to unique tools some users have yet to discover.

Written by a Web marketing expert, "Cashing In with Content" interviews 20 of today's most innovative Web marketers and shares their secrets for using content to turn browsers into buyers. It also shows how to encourage repeat business and reveals how to unleash the amazing power of viral marketing.

A guide to effectively searching the Internet covers such topics as search engines, directories, newsgroups, image resources, and reference resources.

In this updated and expanded second edition of her popular guidebook, Searcher columnist Irene McDermott once again exhorts her fellow reference librarians to don their pith helmets and follow her fearlessly into the Web jungle. She presents new and improved troubleshooting tips and advice, Web resources for answering reference questions, and strategies for managing information and keeping current. In addition to helping librarians make the most of Web tools and resources, the book offers practical advice on privacy and child safety, assisting patrons with special needs, Internet training, building library Web pages, and much more

Essential facts, advice, lists, documents, guidelines, lore, wit, and wisdom: Along with fun and irreverence, it's what readers have come to expect from the "Whole Library" series. In a one-volume compendium that's by turns encyclopedic, useful, and engaging, this latest entry provides an overview of digital libraries, covering the state of information, issues, customers, challenges, tools and technology, preservation, and the future. From blogs to Wikis, highlights include: digitization project planning tips and tools; the value proposition of the digital library; lists of Internet libraries, libraries that I.M., libraries that podcast; and interpretations of NextGen demographic data. Collecting insights from library luminaries as well the perspectives of interesting experts from outside the ranks of library professionals, "The Whole Digital Library Handbook" decodes the jargon and cuts to the chase.

Cyber crime expert Hitchcock helps individuals and business users of the Web protect themselves, their children, and their employees against online cheats and predators. Hitchcock details a broad range of abusive practices, shares victims' stories, and offers advice on how to handle junk e-mail, "flaming," privacy invasion, financial scams, cyberstalking, and identity theft.

Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results