Trascender el umbral de la institución educativa, adentrarse en sus recovecos y “hacer hablar” a sus sujetos-actores constituye un desafío intelectual que en esta obra se aborda con una atractiva solvencia. Pensado como un acontecimiento disruptivo, el escenario socioeducativo estallado por la Covid-19 es problematizado a través de un juego entre los mandatos derivados de las políticas, el desarrollo de una multiforme y segmentada Universidad Pedagógica Nacional y el plano existencial de los sujetos-actores institucionales de la Unidad 211, Puebla. Estos últimos, al dar cuenta de los avatares sufridos durante el periodo pandémico, nos aproximan a un universo significante en el que se inscriben la historia y la cultura institucional en tensión con los dispositivos burocrático-académicos y las trayectorias personales. Entre el malestar institucional exacerbado por la pandemia y la infatigable búsqueda de ir más allá del “aquí no pasa nada”, trasciende la preocupación de los autores por honrar la tarea educativa de la Universidad, por lo que se convoca a recoger y potenciar los aprendizajes y los proyectos posibles. El abordaje analítico es esmerado y lo acompaña un afán didáctico a lo largo de la obra; el lector encontrará una sugerente y amigable vía de acceso a la caleidoscópica temporalidad upeniana.

This book adopts a practical approach, reviewing the fundamentals of database technology and developments in data communications (including standards) before reviewing the principles of distributed DB systems. It includes case studies of the leading products.

Much work has been done on the causes and characteristics of the Arab Spring, but relatively little research has examined the political and spatial consequences that have developed following the uprisings. This book engages with the ways in which spaces in Southern Europe and Northern Africa have been negotiated and transformed by migrants in the wake of the uprisings, showing that their struggles are a continuation of their political movement. Drawing on an innovative countermapping approach, based on radical cartography, Martina Tazzioli illustrates the spatial upheavals caused by migration in the Mediterranean and the transformations created by migration controls applied by European nations. With critical insight on the application of Foucault’s concept of governmentality to migration studies, exploration of a reconfigured theory of autonomy of migration and discussion of the politics of invisibility that underpins migration, this book sheds new light on the enduring struggles that follow the Arab Spring.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.

Far from creating a borderless world, contemporary globalization has generated a proliferation of borders. In Border as Method, Sandro Mezzadra and Brett Neilson chart this proliferation, investigating its implications for migratory movements, capitalist transformations, and political life. They explore the atmospheric violence that surrounds borderlands and border struggles across various geographical scales, illustrating their theoretical arguments with illuminating case studies drawn from Europe, Asia, the Pacific, the Americas, and elsewhere. Mezzadra and Neilson approach the border not only as a research object but also as an epistemic framework. Their use of the border as method enables new perspectives on the crisis and transformations of the nation-state, as well as powerful reassessments of political concepts such as citizenship and sovereignty.

Steps Under Water is a novel drawn from Alicia Kozameh’s experiences as a political prisoner in Argentina during the "Dirty War" of the 1970s. This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1997. Steps Under Water is a novel drawn from Alicia Kozameh’s experiences as a political prisoner in Argentina during the "Dirty War" of the 1970s. This title is part of UC Press's Voices Revived program, which commemorates University of Cali