This book presents a collection of latest case studies on augmented reality (AR) and virtual reality (VR), extended reality (XR) and metaverse applications in various industries. AR, VR, XR and Metaverse are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers. The case studies explore business uses of the technology across multiple industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and video gaming. The volume includes solutions of different maturities as well as those from startups to large enterprises thereby providing a thorough view of how AR, VR, XR and Metaverse can be used in business.

This book offers a comprehensive collection of the latest research presented at the 8th International XR-Metaverse Conference, held in Las Vegas, USA in 2023. Its goal is to bridge the gap between academia and industry by advancing the state of the art in metaverse, XR, AI-based AR and VR technologies, and by exploring their applications in various fields such as business, marketing, education, health care, tourism, events, fashion, entertainment, retail, and the gaming industry. Including contributions by prominent XR scholars from around the globe, the book addresses a wide range of significant topics concerning XR and the metaverse. Showcasing cutting-edge research outputs, it will be of interest to both academics and practitioners eager to catch up on the latest developments in this rapidly evolving field.

"The objective of this book is to describe, for the domain of education and training, the current research status of extended reality usage, discuss the foreseen advancements in the design and development of various types of immersive learning environments, as well as the emerging pedagogical innovations in the field"--

Extending traditional digital platforms to the new frontier of extended reality (XR) requires taking into account what best practices, new concepts, and conventions have been established and what learnings can be brought forward from case studies involving industry leaders. By looking at practical examples from the field of handheld AR breakthroughs, virtual reality (VR) success stories and experimental interaction concept of pioneering XR platforms, you'll see how it's possible to map out a framework of user experience (UX) guidelines to close in on opportunities and challenges that lay ahead. This book defines, identifies, and analyzes UX practices for XR environments and reviews the techniques and tools for prototyping and designing XR user interactions. You'll approach the design for experiential state and spatial cognition, using established UX key performance indicators, while taking into account the social dynamics, emotional framework and wider industry context. UX design and strategy for the XR space is a new frontier, so UX for XR focuses on case studies and industry research to illustrate the relationship between UX design and the growth of immersive technologies. Practical examples will demonstrate how you should apply UX design principles using designing interactions in XR by identifying the importance of spaces, senses and storyboarding. What You'll Learn Explore the challenges and opportunities of designing for XR See how spatial interaction is revolutionizing human computer interaction Examine sensory input and interaction beyond the screen Work with 3D Interaction Design and build a strong 3D UX Understand VR and augmented reality essentials for emotion-rich user experiences Apply UX research techniques for the XR space Who This Book Is For This book is primarily for UX designers, consultants, and strategists; XR developers; and media professionals

Discover THE next big competitive advantage in business: learn how augmented and virtual reality can put your business ahead. Augmented reality (AR) and virtual reality (VR) are part of a new wave of immersive technologies that offer huge opportunities for businesses, across industries and regardless of their size. Most people think of AR or VR as a new development in video gaming like Pokémon GO, or an expensive marketing campaign by the Nikes of the world. The truth is, businesses of any size can put these new technologies to immediate use in areas that include: - Learning and development - Remote collaboration and assistance - Visualization of remote assets and environments - Sales and marketing - Consumer behaviour research Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful and cost-effective business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.

Metaverse: A result of natural evolution of technology and human interactions KEY FEATURES ● Understand the metaverse evolutions, characteristics, myths vs reality. ● Explore the metaverse opportunities along with its adaption challenge. ● Understand our collective responsibilities in shaping up the metaverse. DESCRIPTION The metaverse has been a topic of conversation for a long time, but it still remains loosely defined. Some see it as a game in the virtual world, while others see it as a more connected version of the real world. It has also been touted as the next internet. However, it is important to separate hype from reality and identify the business opportunities while also covering the pitfalls of the metaverse. As technology and human interactions continue to evolve, it is important to learn how we can play our part responsibly in adapting to newer technology. This book is a comprehensive guide to the metaverse, providing readers with a deep understanding of its definition and origin. This book also aims to provide insights that distinguish between exaggerated expectations and genuine opportunities of metaverse to build a balanced and informed perspective on its promises. This book covers standards and practices to help navigate the challenges and opportunities of metaverse. It emphasizes the importance of collective responsibility of industry, academia, governing body, and other stakeholders involved in shaping the direction of the metaverse. Ultimately, this book aims to raise awareness and encourage the responsible and sustainable use of technology. WHAT YOU WILL LEARN ● Gain a comprehensive understanding of the metaverse evolution. ● Define metaverse and separate the myths from reality. ● Explore potential metaverse use cases in various business domains. ● Understand adoption challenges and concerns of the metaverse. ● Learn about tools, techniques, and considerations for metaverse development. ● Lay down the action plan to build responsible and sustainable metaverse. WHO THIS BOOK IS FOR This book is for the students, technology and business enthusiasts who want to understand the evolution of technologies and how it is shaping up the next internet; the metaverse. TABLE OF CONTENTS Part - 1: Introduction: Unveiling the Metaverse 1. Exploring the Metaverse Origin 2. Metaverse: Various Forms and Interpretations Part - 2: Metaverse: A Result of Technological Evolutions 3. Understanding XR: Metaverse Foundation 4. AI Empowering the Metaverse 5. IoT, Cloud, and Next-gen Networks 6. Decentralization and the Role of Blockchain Part - 3: Metaverse: An Opportunity to Extend the Beliefs 7. Gaming Redefined: The Metaverse Revolution 8. Connecting and Engaging in the Metaverse 9. Revolutionizing Fitness and Healthcare 10. Exploring the Metaverse Economy 11. Skilling and Reskilling in the Enterprise Metaverse Part - 4: Metaverse: The Concerning Part 12. Identity Preservation and Privacy Protection 13. Metaverse and Sustainability Part - 5: Shaping the Metaverse: Standards and Practices 14. Getting Started with Metaverse Development 15. Metaverse Practices, Standards, and Initiatives 16. Metaverse: A Way Forward