This book presents a collection of latest case studies on augmented reality (AR) and virtual reality (VR), extended reality (XR) and metaverse applications in various industries. AR, VR, XR and Metaverse are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers. The case studies explore business uses of the technology across multiple industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and video gaming. The volume includes solutions of different maturities as well as those from startups to large enterprises thereby providing a thorough view of how AR, VR, XR and Metaverse can be used in business.

This book features the latest research in the area of immersive technologies as presented at the 7th International Extended Reality (XR) Conference, held in Lisbon, Portugal in 2022. Bridging the gap between academia and industry, it showcases the latest advances in augmented reality (AR), virtual reality (VR), extended reality (XR) and metaverse and their applications in various sectors such as business, marketing, retail, education, healthcare, tourism, events, fashion, entertainment, and gaming. The volume gathers selected research papers by prominent AR, VR, XR and metaverse scholars from around the world. Presenting the most significant topics and latest findings in the fields of augmented reality, virtual reality, extended reality and metaverse, it will be a valuable asset for academics and practitioners alike.

This book offers a comprehensive collection of the latest research presented at the 8th International XR-Metaverse Conference, held in Las Vegas, USA in 2023. Its goal is to bridge the gap between academia and industry by advancing the state of the art in metaverse, XR, AI-based AR and VR technologies, and by exploring their applications in various fields such as business, marketing, education, health care, tourism, events, fashion, entertainment, retail, and the gaming industry. Including contributions by prominent XR scholars from around the globe, the book addresses a wide range of significant topics concerning XR and the metaverse. Showcasing cutting-edge research outputs, it will be of interest to both academics and practitioners eager to catch up on the latest developments in this rapidly evolving field.

Extending traditional digital platforms to the new frontier of extended reality (XR) requires taking into account what best practices, new concepts, and conventions have been established and what learnings can be brought forward from case studies involving industry leaders. By looking at practical examples from the field of handheld AR breakthroughs, virtual reality (VR) success stories and experimental interaction concept of pioneering XR platforms, you'll see how it's possible to map out a framework of user experience (UX) guidelines to close in on opportunities and challenges that lay ahead. This book defines, identifies, and analyzes UX practices for XR environments and reviews the techniques and tools for prototyping and designing XR user interactions. You'll approach the design for experiential state and spatial cognition, using established UX key performance indicators, while taking into account the social dynamics, emotional framework and wider industry context. UX design and strategy for the XR space is a new frontier, so UX for XR focuses on case studies and industry research to illustrate the relationship between UX design and the growth of immersive technologies. Practical examples will demonstrate how you should apply UX design principles using designing interactions in XR by identifying the importance of spaces, senses and storyboarding. What You'll Learn Explore the challenges and opportunities of designing for XR See how spatial interaction is revolutionizing human computer interaction Examine sensory input and interaction beyond the screen Work with 3D Interaction Design and build a strong 3D UX Understand VR and augmented reality essentials for emotion-rich user experiences Apply UX research techniques for the XR space Who This Book Is For This book is primarily for UX designers, consultants, and strategists; XR developers; and media professionals

Improve the video multimedia services you work on or develop using tools from video service technologies such as Netflix, Disney+, YouTube, and Skype. This book introduces you to the core technologies that enable Metaverse XR (eXtended Reality) services and advanced video multimedia streaming services. First, you’ll find out about the current and future trends in Metaverse and video streaming services. XR is a combination of technologies that include MR, AR, VR, voice recognition systems, haptic and 3D-motion UIs, as well as head mounted displays) like Microsoft Hololens 2 and Oculus Quest 2. You'll review metaverse services XR applications and learn more about the core XR feature extraction technologies. With XR capabilities mastered, you can move into the main technologies for video streaming services like Netflix, Disney+, and YouTube. You’ll also about video formats, such as H.264, MPEG-4 AVC, H.265, MPEG-5, and MPEG-DASH. As well as online hosting services like content delivery network (CDN), mobile CDN, and Amazon Web Services (AWS). Additional details on content aging and updating operations along with CDN popularity predictions and contents update techniques, such as, Least Recently Used (LRU) and east Frequently Used (LFU) strategies are introduced. All these technologies enable fast, efficient, reliable, and adaptable video streaming services. They also allow for video conferencing services like Zoom, Skype and WebEx. By the time you’ve finished reading, you’ll understand how these technologies converge into the Metaverse and and offer a wide variety of development opportunities for video streaming. What You'll Learn Incorporate core AI techniques and extraction XR algorithms Enable fast, efficient, and reliable video streaming in your product, service, or app Update content with CDN popularity predictions Explore the Netflix Open Connect CDN model and characteristics Understand the operations of modern video and multimedia systems Become a leader in metaverse and video multimedia services and products. Who This Book Is For Developers, product managers, hobbyists, and students interested in learning how Metaverse XR and video streaming work and can be developed.

Foreword by Neal Stephenson, bestselling author of Snow Crash Over the last 100 years, technology has changed our world. Over the next decade it will transform our reality. The planet is headed for a momentous upheaval, and we are not prepared. We are entering a new technological age in which artificial intelligence and immersive media will transform society at all levels, mediating our lives by altering what we see, hear, and experience. Powered by immersive eyewear and driven by interactive AI agents, this new age of computing has the potential to make our world a magical place where the boundaries between the real and the virtual, the human and the artificial, rapidly fade away. If managed well, this could unleash a new age of abundance. If managed poorly, this technological revolution could easily go astray, deeply compromising our privacy, autonomy, agency, and even our humanity. In Our Next Reality, two industry veterans provide a data-driven debate on whether the new world we're creating will be a technological utopia or an AI-powered dystopia and give guidance on how to aim for the best future we can. With a Foreword by renowned author Neal Stephenson and section contributions from industry thought-leaders such as Peter H. Diamandis, Tom Furness, Phillip Rosedale, Tony Parisi, Avi Bar Zeev and Walter Parkes, this book answers over a dozen of the most pressing questions we face as AI/VR/AR accelerates the digitization of our world. Find out why our actions in the next decade could determine the trajectory of our species for countless millennia.

Discover THE next big competitive advantage in business: learn how augmented and virtual reality can put your business ahead. Augmented reality (AR) and virtual reality (VR) are part of a new wave of immersive technologies that offer huge opportunities for businesses, across industries and regardless of their size. Most people think of AR or VR as a new development in video gaming like Pokémon GO, or an expensive marketing campaign by the Nikes of the world. The truth is, businesses of any size can put these new technologies to immediate use in areas that include: - Learning and development - Remote collaboration and assistance - Visualization of remote assets and environments - Sales and marketing - Consumer behaviour research Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful and cost-effective business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.