The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Have you ever been frustrated by your boss constantly making changes to your documents? Annoyed at the time it takes to write something? Sick of sending emails that don't get read? Been asked to write a report and don't know where to start? Are people just not getting your message? Then this guide is for you! In this 90 page guide you will find practical and proven techniques to write clearly, concisely and quickly. Each section of the guide covers key points for writing well at work, including: the importance of identifying your audience, and then how to write for it using Plain English to get your message across how to structure your document the seven secrets to good email how to write sharp, accurate letters and memos how to use the simple tool of the mind map to improve your writing what to consider when you have been asked to write a report the key points of a resume, a cover letter and the job application getting on top of punctuation, spelling and confusing words Good workplace writing is about getting a positive answer to the question: Will your reader understand what you want them to know or do? This guide will give you the skills to get that positive answer-quickly and well.

In Our Own Words takes the unique approach of using student writing as a resource for writing instruction and idea development. The defining characteristic of this unique high-intermediate to advanced writing text is the use of non-native student writing to teach writing. This feature makes the text easily accessible to and popular with students. The third edition features 15 new readings by student writers, five new readings by professional writers, updated writing topics, Internet activities to support the writing process, and contextualized revising and editing activities.

Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.

This book will teach the reader to create ideas, to get the ideas from mind to paper, & to express them in ways that will get results. It teaches writing.

_________________________ How to Write It: Tell Your Story This book is a masterclass in the craft of writing and poetry from one of Britain's most celebrated poets and educators, T.S. Eliot Prize nominee Anthony Anaxagorou. Taking readers on a personal journey through his early life and school years, through to his relationship with literature, education poetry and writing, this book is filled with tips, anecdotes and publishing advice for anyone interested in getting their work seen. From Anthony's first slam win to the evolving British poetry scene, this book will provoke readers into thinking about their writing more carefully - be it a poem, short story or novel - and help them finally get their book out into the world. This book is essential reading for taking your work to the next level, and is introduced with an inspirational foreword by Sunday Times bestselling author, Candice Carty-Williams. _________________________ 'This brilliant little book [...] a guide to writing practical and theoretical' Radio 4, 'Start The Week' _________________________ Designed to inspire and encourage readers to unlock their potential and provoke change, the How To series offers a new model in publishing, helping to break down knowledge barriers and uplift the next generation. Creatively presented and packed with clear, step-by-step, practical advice, this series is essential reading for anyone seeking guidance to thrive in the modern world. Curate your bookshelf with these collectable titles.

Do you dread writing at work? Maybe even procrastinate until the eleventh hour? Are you ready to write with ease and feel inspired on the job? Lynda McDaniel, author of award-winning Words at Work has helped thousands of writers like you to overcome their fear of writing and start writing with confidence. Whatever you write at work, you'll do it more effectively and creatively once you've read this book. "Catch the spirit in this book and follow the suggestions. I guarantee your writing will improve, and you'll be a happier communicator." -Thomas Moore, best-selling author of Care of the Soul Words at Work shows everyone from executives and entrepreneurs to up-and-coming staffers how to write in a clear, conversational style that people want to read. And every tip and tool can be applied to any business communication. Through Lynda's essays and honest recounting of her own trials and tribulations with writing, she shows you an easier way to write-and succeed at work. In this book, you will learn how to: -Effectively organize information (no tedious outlines ) -Cut the fat (editing tips and tricks) -Harvest a feast of ideas -Overcome fear of writing -Kick-start the writing process to achieve goals faster "I wrote Words at Work to help people tap into their creativity and write with more confidence," Lynda says. "I've been teaching writing since 2006, and I'm always struck by the number of people who struggle with their writing, held back by fear and dread. I also recall from the early days of my own long writing career how often I experienced those same feelings--and how I overcame them. Words at Work shares those tools and techniques so that you too can excel at your writing and your work. This book not only teaches how to write, but helps readers tap into their creativity-and there's no telling where that can lead."