What if an algorithm could predict which manuscripts would become mega-bestsellers? Girl on the Train. Fifty Shades. The Goldfinch. Why do some books capture the whole world's attention? What secret DNA do they share? In The Bestseller Code, Archer and Jockers boldly claim that blockbuster hits are highly predictable, and they have created the algorithm to prove it. Using cutting-edge text mining techniques, they have developed a model that analyses theme, plot, style and character to explain why some books resonate more than others with readers. Provocative, entertaining, and ground-breaking, The Bestseller Code explores the hidden patterns at work in the biggest hits and, more importantly, the real reasons we love to read.

There's no better writing than what writers write about writing. Each author's perspective, each honest quip, and each unique truth offers insight into the process of self-expression. Curated here in a thoughtful collection, The Truth About Writing brings fresh attention to favorite writers, their thoughts, and their passions. Elevated with a fresh design, a foil-stamped cover, and colorful edge staining, this book of quotes is the perfect gift for novice and professional writers, avid readers, or anyone who loves the written word. Filled with wisdom from some of writing's best and brightest, including old favorites such as J. D. Salinger, Jack Kerouac, Sylvia Plath, and Ray Bradbury, and more contemporary figures such as Roxane Gay, Toni Morrison, Stephen King, and Cheryl Strayed, this book contains more than 380 quotations; many are contradictory, but all are true. Also in this series: The Truth About Love

An anthology Malcolm Gladwell has called "riveting and indispensable," The Best Business Writing is a far-ranging survey of business's dynamic relationship with politics, culture, and life. This year's selections include John Markoff (New York Times) on innovations in robot technology and the decline of the factory worker; Evgeny Morozov (New Republic) on the questionable value of the popular TED conference series and the idea industry behind it; Paul Kiel (ProPublica) on the ripple effects of the ongoing foreclosure crisis; and the infamous op-ed by Greg Smith, published in the New York Times, announcing his break with Goldman Sachs over its trading practices and corrupt corporate ethos. Jessica Pressler (New York) delves into the personal and professional rivalry between Tory and Christopher Burch, former spouses now competing to dominate the fashion world. Peter Whoriskey (Washington Post) exposes the human cost of promoting pharmaceuticals off-label. Charles Duhigg and David Barboza (New York Times) investigate Apple's unethical labor practices in China. Max Abelson (Bloomberg) reports on Wall Street's amusing reaction to the diminishing annual bonus. Mina Kimes (Fortune) recounts the grisly story of a company's illegal testing—and misuse—of a medical device for profit, and Jeff Tietz (Rolling Stone) composes one of the most poignant and comprehensive portraits of the financial crisis's dissolution of the American middle class.

We’re an “instant gratification” generation—but most change happens gradually. Many of us spend our lives searching and longing for something more than what is in front of us. Whether it’s traveling abroad or chasing cheap (or expensive) thrills, we’re all looking for the medicine to satisfy our restlessness. And so often we're looking in the wrong place. The In-Between is a call to accept the importance that waiting plays in our lives. Can we embrace the extraordinary nature of the ordinary and enjoy the daily mundane—what lies in between the “major” moments? Learning to live in this tension, to be content in these moments of waiting, may be our greatest struggle—and our greatest opportunity to grow.

A collection of essays from today’s most acclaimed authors—from Cheryl Strayed to Roxane Gay to Jennifer Weiner, Alexander Chee, Nick Hornby, and Jonathan Franzen—on the realities of making a living in the writing world. In the literary world, the debate around writing and commerce often begs us to take sides: either writers should be paid for everything they do or writers should just pay their dues and count themselves lucky to be published. You should never quit your day job, but your ultimate goal should be to quit your day job. It’s an endless, confusing, and often controversial conversation that, despite our bare-it-all culture, still remains taboo. In Scratch, Manjula Martin has gathered interviews and essays from established and rising authors to confront the age-old question: how do creative people make money? As contributors including Jonathan Franzen, Cheryl Strayed, Roxane Gay, Nick Hornby, Susan Orlean, Alexander Chee, Daniel Jose Older, Jennifer Weiner, and Yiyun Li candidly and emotionally discuss money, MFA programs, teaching fellowships, finally getting published, and what success really means to them, Scratch honestly addresses the tensions between writing and money, work and life, literature and commerce. The result is an entertaining and inspiring book that helps readers and writers understand what it’s really like to make art in a world that runs on money—and why it matters. Essential reading for aspiring and experienced writers, and for anyone interested in the future of literature, Scratch is the perfect bookshelf companion to On Writing, Never Can Say Goodbye, and MFA vs. NYC.

Join seven-figure author Elana Johnson as she outlines two of the most important things all self-publishers grapple with: 1. How to write the next bestseller, and 2. How to launch the next bestseller. And bonus - there will be ideas for how to market that new release when it's no longer shiny and fresh. Every book an author releases has untold earning potential, but we all want to write the most marketable book possible and then launch it well from the beginning. Come learn how to decide what to write that will appeal to readers, including how to drive them to the next book, and then how to launch each book in a way that makes the most sense for your pocketbook, your series, and your sanity. Writing and launching your next bestseller is only a few steps from where you are right now!

With seven unpublished novels wasting away on his hard drive, Tony Vanderwarker is astonished when John Grisham offers to take him under his wing and teach him the secrets of thriller writing. “The beginning and the end are easy,” Grisham tells him. “It’s the three hundred pages in the middle that’s the hard part.” To ensure his plot doesn’t run out of gas, Grisham puts Tony though his outline process. Tony does one, and then Grisham asks for another … and another … and another. As they work together, Grisham reveals the techniques that have helped him create compelling bestsellers for more than two decades—for instance, “You’ve got to hook your reader in the first forty pages or you’ll lose them.” After a year of constructing outlines, Grisham finally gives Tony the go-ahead to start writing. Writing with the Master immerses the reader in the creative process as Tony struggles to produce a successful thriller. It’s a roller coaster ride, sometimes hilarious, and often full of ups and downs. Grisham’s critiques and margin notes to Tony reveal his nimble imagination and plot development genius. For Grisham fans, Vanderwarker’s memoir pulls back the curtain on his writing secrets, and for aspiring writers, it’s a master class in thriller writing. In the end, Tony resolves to take Grisham’s teachings to heart and eventually decides to write what he thinks he was meant to: a book about the creative process and his incredible two years working with John Grisham.