Out-dated sales scripts, that might have worked in the past, aren't working now. Customers are more informed, know exactly what they want, and will shop around to get the best deal. As manager of a busy car sales dealership, recruiting and retaining great sales people is increasingly difficult. Keeping them motivated can be even harder.

Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)

If I built a car, it'd be totally new! Here are a few of the things that I'd do. . . . Young Jack is giving an eye-opening tour of the car he'd like to build. There's a snack bar, a pool, and even a robot named Robert to act as chauffeur. With Jack's soaring imagination in the driver's seat, we're deep-sea diving one minute and flying high above traffic the next in this whimsical, tantalizing take on the car of the future. Illustrations packed with witty detail, bright colors, and chrome recall the fabulous fifties and an era of classic American automobiles. Infectious rhythm and clever invention make this wonderful read-aloud a launch pad for imaginative fun.

Car Sharks and Closers is a complete automobile sales training manual with only one goal - To train salespeople, Sales Managers, and Finance Managers to close sales at maximum gross profit, with the highest customer satisfaction ratings! That's it - Closing sales! Period! It's a shame to see a dealer invest a fortune on a magnificent facility, allocate enormous advertising budgets, and then struggle with outdated, unprofessional, and crude sales techniques! This book will rejuvenate and professionalize your sales team. It begins with helping new people through their training, and puts them on a fast track to success! It virtually eliminates the high turnover by preparing them for the frustrations, and helps to overcome the “mind games,” and misdirection from their peers, and the “wait and see if they make it” attitude from their trainers. This manual contains “exact” closing scripts, along with the body language so critical to their success! It also explores the psychology of why these closes work so well. The secrets of making “multiple passes” to achieve the maximum profit, while maintaining guaranteed customer satisfaction are revealed in detail. The author is a Master Closer with 30 years of perfecting these techniques with some of the largest dealerships and auto groups in the country. He has personally closed over 17,000 sales of cars, trucks and motorhomes. Having held every dealership position, from salesman to Sales Manager, Finance Manager, Closer, and owner of a multi-line dealership. He has perfected the art of closing car deals! Consider Car Sharks and Closers as a complete course for achieving your “Master's Degree” in closing car deals! Every dealership sales team must be using the same song sheet for maximum success. Even sharks hunt better when “schooled!” This book will absolutely raise your closing ratio and bottom line profit!

This newly revised and updated series provides students with basic illustration instruction. Each how-to book introduces key techniques and materials, and then moves through the drawing process in six easy-to-follow steps.