Please note: This is a companion version & not the original book. Sample Book Insights: #1 The CEO of a mutual fund company was generating leads for high-value new clients from his investment advice television program, but their closing rate was low. They hired me to help them.

Persuade, Don't Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles's wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone's mind is never an act of coercion but rather one of caring and compassion.

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

The Handbook of Coaching Psychology provides a clear perspective on this emerging area of professional practice. The book begins with a mixture of personal and factual narratives on the historical and current context of coaching and coaching psychology. Stephen Palmer, Alison Whybrow and leading coaching psychologists and coaches outline recent developments in the profession, providing the reader with straightforward insights into the application of eleven different psychological approaches to coaching practice, including: solution focused coaching psychodynamic and systems-psychodynamic coaching narrative coaching cognitive behavioural coaching. Part three of the book considers the coach-client relationship, coach development and professional boundaries, together with issues of diversity and sustainability. The final part covers coaching initiatives in organisations and supervision followed by an introduction to professional bodies and available resources. The Handbook of Coaching Psychology is an essential resource for practising coaching psychologists, coaches, human resource and management professionals, and those interested in the psychology underpinning their coaching practice.

You can get anything in the world that you want, if you help somebody else get something they want. —Zig Zigler Whether you are a parent, son/daughter, friend, employee, manager or salesperson, you are constantly influencing others to accept you, your ideas, products or services. Those who masterfully present themselves and their ideas in a win-win manner, get ahead. Those who do not, may reap short-term gains and eventually fail in their objective. Influence is critical in leadership, negotiation, teamwork, sales, resolving family issues and getting others to buy into your ideas. Follow and practice the concepts, tips and processes described in this book and improve your influence results with anyone in a manner that achieves a win-win outcome. The emphasis is on expanding your influence skills and results in everyday situations. For example, through this book, you will learn how to: Enhance your personal and business relationships. Create the career you want. Become a stronger negotiator. Enjoy the family life you desire. Create healthy work environments. Be who you choose to be. Whether you realize it or not, you are constantly influencing other people’s thoughts. You do this through your actions as well as your inactions. One of the best, if not the best, communication models is neuro-linguistic programming (NLP), which forms a fundamental part of this book. How important is the ability to influence others? No matter whether you are a businessperson, teacher, parent, stay-at-home spouse, employee or manager, dealing with people is probably the most important activity you undertake throughout the course of your day. A number of years ago, research sponsored by the Carnegie Foundation for the Advancement of Teaching and later confirmed at the Carnegie Institute of Technology discovered that even in engineering, about 15 percent of one’s financial success is due to one’s technical knowledge and about 85 percent is due to interpersonal skills. If you are ready to be the difference that makes the difference in creating better results in your life, grab a copy and let’s get started!