The bestselling guide to WordPress, fully updated for newest version of WordPress WordPress, the popular, free blogging platform, has been updated with new features and improvements. Bloggers who are new to WordPress will learn to take full advantage of its flexibility and usability with the advice in this friendly guide. Previous editions have sold nearly 50,000 copies, and interest in blogging continues to explode. WordPress is a state-of-the-art blog platform that emphasizes aesthetics, Web standards, and usability WordPress For Dummies, 3rd Edition covers both the free-hosted WordPress.com version and WordPress.org, which requires users to purchase Web hosting services Written by an expert who works directly with the developers and cofounder of WordPress Shows readers how to set up and maintain a blog with WordPress and how to use all the new features Like its earlier editions, WordPress For Dummies, 3rd Edition helps bloggers quickly and easily take advantage of everything this popular blogging tool has to offer.

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We believe that direct sales is more than any one platform, or any one modality. It's a network of platforms and strategies that form a foundation for your author business. When you try to define direct sales across any one axis, you lessen its impact. We didn't want to do that. We wanted to show you the full scope of what is possible with direct sales, which ended up being a lot of words. The book became so long that we actually split it into two books. When we looked at what we've already written, and what we have planned, we realized this really is the definitive guide to direct sales for authors. Direct Sales Mastery for Authors Volume 1 This volume makes the case for starting direct sales, explains the publishing trends leading to so many direct sales avenues opening up, and explains our personal philosophy on direct sales for publishing and how it may differ from other approaches in the industry. We also dive deep into our signature archetypal framework called Author Ecosystems. There are five archetypes total—Desert, Grassland, Tundra, Forest, and Aquatic—and each matches up with specific sales and marketing patterns across six key areas: Trends: How each type approaches trends in the marketplace and uses trends to their advantage in their marketing efforts Fandom: How each type approaches building both a readership and a fandom Data: How each type approaches using data vs. using a more intuitive or creative approach Stages of Audience: How each type approaches the Sales Funnel + Flywheel diagram and who they are organically good at attracting Optimization: How each type attempts to optimize their writing, publishing schedule, and marketing and sales efforts Short-Term vs. Long-Term Thinking: How each type approaches approaches sales over time, and whether they are looking for quick wins or to build a sustainable business We go through all five archetypes in detail to help you identify your most likely type, as well as your most likely career stage. We show you what your archetype should be focused on right now from a sales and marketing perspective, since you likely don't have infinite time, resources, or attention and can't implement all of direct sales at once! We also show you what strategies and approaches might work for you across many different popular publishing platforms in the direct sales space.

We believe that direct sales is more than any one platform, or any one modality. It's a network of platforms and strategies that form a foundation for your author business. When you try to define direct sales across any one axis, you lessen its impact. We didn't want to do that. We wanted to show you the full scope of what is possible with direct sales, which ended up being a lot of words. The book became so long that we actually split it into two books. When we looked at what we've already written, and what we have planned, we realized this really is the definitive guide to direct sales for authors. Direct Sales Mastery for Authors Volume 2 This volume dives deep into the StoryUrge Messaging Framework, which helps authors create strong marketing messaging that actually helps them sell a book. This goes far beyond a blurb or some ad copy. (Though it can be used to make those pieces better too!) The book then shows you how to apply the StoryUrge Messaging Framework across all five areas of direct sales: Website Landing Pages, Website Storefronts, Crowdfunding Launches, Subscriptions and Memberships, and Live Events and Signings. There are three major pieces of the StoryUrge Messaging Framework: Excitement - Why people should be excited about your project. This can include telling them about the tropes, characters, relationships, settings, special features, special offers, and more. Objections - Why people are holding back from your project. This includes general objections to your genre or niche, but can also include specific objections to you or your books. With direct sales, it is particularly important to include objections to the platform, method of sale, or business model as readers may not be as familiar with it as they are at retailers. (For example, we always advise our students to talk to their readers about why Kickstarter is not “begging for money” or similar to GoFundMe.) Psychological Triggers - Why people buy. Russell and I have extensive experience in marketing and sales and have collected these over the years. We have shared our secrets to creating exciting offers and messaging in one chapter of Get Your Book Selling on Kickstarter—Chapter 6—but we are greatly expanding on that in the second volume of Direct Sales Mastery for Authors to help answer all the awesome questions we’ve gotten on this topic in the last few years. Our psychological triggers section offers nearly 50 different buttons to push to bring people into your work across six categories: The X-Factors - These help you position yourself or your characters in a leadership position or several steps ahead of your readers Connection Deepeners - These help you position yourself or your characters as a peer to your readers (making you or your characters relatable and sympathetic) The Button-Pushers - These encourage action at a subconscious level Pleasure and Pain Inducers - These evoke visceral and resonant emotion in your readers Core Wounders and Healers - These take the audience on a transformational journey with you (for memoir), with themselves (for nonfiction), or with your characters (for fiction) Emotional Fantasies and Nightmares - These allow the audience to explore a different life in safety We teach how to use these triggers in the book itself (yes, even for fiction!), in the offer you are trying to sell, and in the marketing messaging you use to sell the offer. When all of this is in alignment, sales happen more easily!

WordPress can hold everything from a simple blog to a full-blown, dynamic website, but the program's rich feature set can be difficult to master. This jargon-free book walks through the process of creating a WordPress site, from beginners to experienced WordPress users.

Get the latest word on the biggest self-hosted blogging tool on the market Within a week of the announcement of WordPress 3.0, it had been downloaded over a million times. Now you can get on the bandwagon of this popular open-source blogging tool with WordPress Bible, 2nd Edition. Whether you're a casual blogger or programming pro, this comprehensive guide covers the latest version of WordPress, from the basics through advanced application development. If you want to thoroughly learn WordPress, this is the book you need to succeed. Explores the principles of blogging, marketing, and social media interaction Shows you how to install and maintain WordPress Thoroughly covers WordPress basics, then ramps up to advanced topics Guides you through best security practices as both a user and a developer Helps you enhance your blog?s findability in major search engines and create customizable and dynamic themes Author maintains a high-profile blog in the WordPress community, Technosailor.com Tech edited by Mark Jaquith, one of the lead developers of WordPress The WordPress Bible is the only resource you need to learn WordPress from beginning to end.

Master WordPress using our proven step-by-step visual approach (over 330 screenshots). This book is a major new release for 2021, covering the latest version of WordPress. If major changes do occur to WordPress during 2021, you can visit our updates web page for details, so you can always be up to date. Building a beautiful, professional-looking WordPress website (or a blog) is no longer the computer geeks' domain. WordPress makes it possible for anyone to create and run a website that looks great on any device - PC, Mac, tablet, and phone. Whether you want to build a business site, an affiliate site, a hobby site, or a blog, WordPress is a great choice, and this book shows you how. The primary goal of this book is to take anyone, even an absolute beginner, from zero to WordPress "guru" in a few short hours. Inside this book, veteran WordPress expert Andy Williams will start at the very beginning. You'll learn essential topics like: - The two different versions of WordPress. - How to set up web hosting and domain registrar the correct way. - Installing WordPress. - A Dashboard overview. - Cleaning out the stuff that is installed by default. - Finding and installing WordPress themes to change the look and feel of your website instantly. - Plugins. What they are and how they can add fabulous features to your site. - How to update WordPress, themes, and plugins. - Understand every single setting. You can use our suggested defaults. - How to find and use the RSS feeds to help search engines find your content. - Importance of user-profiles and assigning an image (Gravatar) to your email address. - Creating great navigation systems on your site, with custom menus, internal linking, and related posts. - Enabling and dealing with visitor comments. - Using the media library for images, video, and more. - The difference between pages and posts, and when to use each one. - Effective use of categories and tags. Misusing these can get your site penalized or even banned from search engines. - How to create content using both the Classic editor and the new Gutenberg editor. - Publish or schedule posts for a future date. - Post revisions. - Two different types of homepage. A blog-style page v a more traditional "static" homepage. - Using widgets on your site to add neat features. - Types of sites you can build with WordPress (blog, business, typical site), with videos on setting these up. We'll also cover a few vital plugins to: - Automatically take backups and get them sent to the cloud. - Automatically create important legal pages on your site, like terms and privacy policy. - Creating a contact page so visitors can contact you. - Add a related posts section to the end of every post to keep visitors on site longer. - Setup good SEO practices. - Setup social sharing buttons on your site, so visitors can easily share your pages with friends. Most people learn better when they can see what they are reading about, so this book isn't shy with screenshots. There are over 330 of them, plus additional videos, showing you precisely what you will see on your screen and prompting you to take specific actions as you learn and master WordPress. You may have heard that WordPress has a steep learning curve. With this book, you won't even notice it. Most chapters end with a "Tasks to Complete" section. By completing these tasks, you'll not only become proficient with WordPress; you'll become confident at using WordPress. By the end of the book, you'll be building great looking, professional WordPress websites that look fantastic on any device. And you'll enjoy doing it! Note: This book covers the self-hosted .org version of WordPress but contains a hack for the .com users to switch their dashboard so they can follow along.