"Bethumped The Best and Worst of the Wördos" is a collaborative effort of Jerry Reedy, Ph.D. and Professor Emeritus of Classical Languages and Fred Webber, B.A., Journalism. The authors hope this book will give readers an understanding of the origin of words and their past and present meanings and usage. They also hope readers will enjoy the book. It's not intended to be pedantic or instructional... just interesting and sometimes fun. Both authors belong to Wördos, a group of people who meet monthly to talk about the often careless use of English in the media. We believe that the failure to write clearly jeopardizes understanding and believability, and that writing well is important in establishing credibility and competence. There's more about the Wördos in the book. And speaking of the book, if you're wondering about the origin of "Bethumped," you'll have to buy the book to find out!

GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that’s difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more.