From the Santler of 1889, to the Morgan of today, Worcestershire can boast the longest period of involvement in the motor industry in Britain, a timespan of 124 years.

This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, environmental factors, markets segmentation and target marketing in the heritage industry, and company heritage marketing.

This book explores, in breadth and depth, the role of sport in museums. It surveys the history of sport in museums, including the growth in sport museums and halls of fame driven by major sports teams and sport organisations. The book considers the humanistic benefits of the promotion of sporting heritage within museums, and presents cases, museums stories and best practice from around the world. Sport in Museums is essential reading for all students, researchers, curators, and historians with an interest in sport. It is also a useful resource for researchers and advanced students working in museum studies, heritage studies or cultural history.

From the Chevrolet Bel Air to the Ferrari Testarossa, this stunning book showcases the most iconic and important classic cars from every decade since the 1940s. Few things ignite such reverence as a classic car. With more than 250 iconic models from the 1940s to the early 1990s, photographed from every angle, this title is a glorious celebration of the stars in the classic car firmament. Classic Car brings you the story of more than 20 great marques, including household names Bentley, Mercedes, Ferrari, Cadillac and Aston Martin. Its lavish photography reveals every detail in close-up of models that range from the 1940s giant two-ton Daimler DE36, which ferried royals about in style, through to sleek Ferraris from the 1980s capable of smashing the 200mph barrier. It puts you in the driving seat of such icons as the Chevrolet Corvette, the Ford Thunderbird, and the Mercedes 300SL, and brings you the designers of these amazing machines and the story of their manufacturers. This ultimate guide to classic cars further features: - A comprehensive catalog that draw out the key features of each important model, with detailed profiles and specification. - Feature pages broaden the scope of the book, covering everything from the designers and manufacturers who created them to their evolution over the decades. - Stunningly shot DPS images add an extra layer of color and flavor to the book. - Written by award-winning author and expert on all aspects of motoring, Giles Chapman, Editor-in-Chief of DK's The Car Book, which has sold over 550,000 copies worldwide to date. Updates will include the key models that have grown in popularity since the last edition. Whether you dream of owning one of these super-cool cars, or you are a collector already, Classic Car is set to become a treasured favorite.

Deep in the beautiful Worcestershire countryside lie a number of secret places that played a special part in protecting a generation from the onslaught of a world war. Travellers passing through leafy Worcestershire lanes may catch a glimpse of a structure that seems out of place against the backdrop of fields and hills – the dish of a gigantic radio telescope. How did such an incongruous structure arrive in the middle of nowhere, and what does it do? This book answers the question, and recounts the dramatic history of two ‘Top Secret’ wartime airfields, and how their activities were inextricably linked to the ‘boffins’ of the Malvern Telecommunications Research Establishment. It tells the story of brilliant inventions, wartime courage and sacrifice, tragic air crashes, and ordinary and extraordinary people, pushing themselves and their machines to the limit and beyond. Crafted using personal recollections – the book reveals the truly extraordinary wartime commitment and camaraderie that fuelled extraordinary endeavour and achievement.

Coventry, home of the cycle industry, was also to become the birthplace of the motor industry when the Daimler Company became the first in Britain to mass produce cars in the late 1890s.Spearheaded by H.J. Lawson, Coventry soon became a hub of motoring activity, and by the early 1900s was teaming with small and large companies, testing cars, motor-bicycles and tricycles around the local streets and surrounding country lanes. Many of these companies had previously been established as cycle manufacturers, yet introduced engines to their cycle frames in various forms, as well as producing safer three- and four-wheeled experimental machines. Other companies were established solely as motor manufacturers, many were short-lived, but others would survive and prosper.This new-found industry soon attracted a new type of worker to Coventry, specialised in mechanical engineering. These men and their families came from all parts of the UK and beyond, and made new lives for themselves in the city.Coventry has been home to well in excess of 100 independent motor manufacturers, but in recent years the city has suffered greatly with the loss of huge companied like Jaguar and Peugeot. The legacy of many of these historic cars can, however, still be enjoyed through museums and private collections.This outstanding volume is illustrated with 200 archive photographs and ephemera from the collection held at Coventry Transport Museum, and is a valuable record of the motor companies and their machines, as well as the individuals who both founded and worked for these manufacturers.