Women worldwide are making their presence felt as sport fans in rapidly increasing numbers. This book makes a distinctive and innovative contribution to the study of sport fandom by exploring the growing visibility and interest in women who follow sport. It presents the latest data on women’s sport spectatorship in different regions of the world, posing new theoretical paradigms to study the globalised nature of female sport fandom. This book goes beyond conventional approaches to analysing the practices of women sport fans. By using a critical feminist perspective to investigate cultural conditions and social contexts (including globalisation, digital networked technologies, consumerism, neoliberalism and postfeminism), it brings into view a diversity of women’s voices and experiences as sport fans. It sheds new light on the power dynamics of gender, ethnicity and sexuality influencing women’s participation in sport spectatorship and interrogates the ways female sport fandom is made visible through transnational media networks. Women Sport Fans: Identification, Participation, Representation is fascinating reading for all those interested in sport and gender, the sociology of sport, or women’s studies.

Why do women follow sports? What can female fandom tell us about gender relations in sport? This book explores these questions by bringing together the varied strands of research being conducted internationally across the social sciences and humanities on this emerging and topical field.

Part III: What fans do -- Digital sport fandom / Heather Kennedy, Josh Gonzales and Ann Pegoraro -- Online performances of fandom : selective self-presentation, perceived affordances, and parasocial interactions on social media / Kathryn Coduto -- The construction of sports fandom by sports betting companies / Jason Kido Lopez -- Fandom in the realm of fantasy sport / Brody J. Ruihley and Robin Hardin -- Understanding sport videogames : the extensions of fan / Steven Conway -- Sports fans hunt for women's games : beyond news media coverage / Anji L. Phillips and Dunja Antunovic -- Twitter discourse in the Southeaster conference : the Nick Saban effect / Vincent L. Benigni and Lance V. Porter -- Football fan reactions to video assistant referee : no more hand of God / Yuya Kiuchi -- Reconfiguring transnational fan experience through digital media : European football in China / Yuan Gong -- The commodification and mediatization of fandom : creating executive fandom / Brett Hutchins, David Rowe and Andy Ruddock -- Football fans and food : feeding the desire / Keith D. Parry and Jessica Richards -- Fan reactions to athlete activism : "stick to sports" -- Stephen Warren.

Women fans have entered the traditionally male domain of the sports stadium in growing numbers in recent years. Watching professional sport is important for women for so many reasons, but their expectations and experiences have been largely ignored by academics. This book tackles these shortcomings in the literature and sheds new light on the many ways in which women become sports fans. This groundbreaking study is the first to focus on the phenomenon of the feminization of sports fandom. Including original research on football and rugby union in the UK, it looks at the increasing opportunities for women to become sports fans in contemporary society and critically examines the way this form of leisure is valued by women. Drawing upon feminist thinking and intersectionality, it shows how women from different social classes and age groups consume the spectacle of sport. This book is fascinating reading for any student or scholar interested in sport and leisure studies, sociology and gender or women’s studies.

This volume draws upon social science and historical approaches to provide insights into the world of women’s football and female fans. It gives an in-depth analysis of the development of the women’s game in different European countries and examines the experiences of female fans. An overview about women’s football in Europe shows the rise and development of the game and the increasing inclusion of girls and women in football and fan communities. To date, there has been a lack of research on female participation in football, but drawing on research studies from various European countries, the volume explores a range of issues, including how girls and women become football fans and players, how women combine football with their everyday lives, and how they may encounter stereotypes and barriers when they challenge male dominance by entering this traditionally male sport. This collection will be of interest to students and scholars in a range of fields, including sports sociology, sport sciences, gender studies, leisure studies, women’s studies as well as fandom and cultural studies.

Triumphant wins, gut-wrenching losses, last-second shots, underdogs, competition, and loyalty—it’s fun to be a fan. But when a football player takes a hit to the head after yet another study has warned of the dangers of CTE, or when a team whose mascot was born in an era of racism and bigotry takes the field, or when a relief pitcher accused of domestic violence saves the game, how is one to cheer? Welcome to the club for sports fans who care too much. In Loving Sports When They Don’t Love You Back, acclaimed sports writers Jessica Luther and Kavitha A. Davidson tackle the most pressing issues in sports, why they matter, and how we can do better. For the authors, “sticking to sports” is not an option—not when our taxes are paying for the stadiums, and college athletes aren’t getting paid at all. But simply quitting a favorite team won’t change corrupt and deplorable practices, and the root causes of many of these problems are endemic in our wider society. An essential read for modern fans, Loving Sports When They Don’t Love You Back challenges the status quo and explores how we might begin to reconcile our conscience with our fandom.

This book assesses the transformation of football fan culture from a gender perspective. Referring to the notions of homosociality, hegemonic masculinity and performative perspectives on gender and fandom, it investigates the processes of women entering the world of football fandom. Drawing on multidimensional qualitative and quantitative research, the book analyses different aspects of female fandom, such as women’s socialisation to be a fan, building their sense of fan identity, ways of performing fandom, and gender. Also, it explores the response of male fans by shedding light on the sense-making process of a growing number of female fans in the stands and its consequences for prevailingly male football culture. This study stands out for its richness and diversity of empirical material used in order to make a significant contribution to our understanding of social dynamics related to the changing nature of female football fandom. The book is fascinating reading for researchers and students in a broad range of areas, including gender studies, sociology of sport, football, women’s studies and Central Eastern European studies. It is also a valuable resource for scholars, and football and club authorities who have an interest in understanding the development of female football fandom and its impact on the male fandom community.