Sports athletes are connected to business entrepreneurship due to the relationships of business strategies, psychological, and motivational characteristics according to authoritative research. Barrel racing has become a limitless opportunity for success becoming the second favorite event in the rodeo. However, the barrel-racing cowgirl faces criticisms, perhaps, due to a psychic prison that society continues to live from the lack of knowledge of this type of culture. It is debated this industry is not an efficient entrepreneurship endeavor. However, the woman barrel racer is a sports athlete who participates in her own activity to obtain capital, self-actualization, and achievement. It is further acknowledged she is responsible for her own financial resources to pay for business expenses in order to continue the venture. Cowboys have been studied and confirmed to be entrepreneurs so why would women barrel racers be different? The purpose of this study was to compare and contrast Women Barrel Racers (also referred as World Athlete Entrepreneurs) with Women Business Entrepreneurs and determine if there is an association between women who race and women who have their own businesses. The main areas of concern were business strategies, psychological traits, and motivational characteristics. This study also investigated the Birth Theory and the Only or Eldest Daughter Syndrome. Finally, barriers experienced by World Athlete Entrepreneurs and Women Business Entrepreneurs were analyzed.

Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women’s sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women’s sports and those who work in women’s sport. An essential reference for any researcher or advanced student with an interest in women’s sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women’s studies.

This book revisits the traditional general approach to sport policy by adopting an entrepreneurial perspective. The respective chapters, all written by recognized experts, link a fragmented collection of treatises on entrepreneurship, public policy and sport entrepreneurship to develop a coherent, unified perspective on policy-making. The book’s central argument is that, while in the past, sport policy focused more on governance and political elements, these aspects can also be embedded into a ‘policy entrepreneurship’ perspective. To date, most sport policy research has also tended to pursue an organizational behavior or political science approach. Breaking with that trend, the book incorporates the nascent sport entrepreneurship literature into this approach. The new strategies proposed here offer valuable resources for public policy planners and sports managers alike, two groups who need to work together to build better policy initiatives.

“Dr. Sims realizes that female athletes are different than male athletes and you can’t set your race schedule around your monthly cycle. ROAR will help every athlete understand what is happening to her body and what the best nutritional strategy is to perform at her very best.”—Evie Stevens, Olympian, professional road cyclist, and current women’s UCI Hour record holder Women are not small men. Stop eating and training like one. Because most nutrition products and training plans are designed for men, it’s no wonder that so many female athletes struggle to reach their full potential. ROAR is a comprehensive, physiology-based nutrition and training guide specifically designed for active women. This book teaches you everything you need to know to adapt your nutrition, hydration, and training to your unique physiology so you can work with, rather than against, your female physiology. Exercise physiologist and nutrition scientist Stacy T. Sims, PhD, shows you how to be your own biohacker to achieve optimum athletic performance. Complete with goal-specific meal plans and nutrient-packed recipes to optimize body composition, ROAR contains personalized nutrition advice for all stages of training and recovery. Customizable meal plans and strengthening exercises come together in a comprehensive plan to build a rock-solid fitness foundation as you build lean muscle where you need it most, strengthen bone, and boost power and endurance. Because women’s physiology changes over time, entire chapters are devoted to staying strong and active through pregnancy and menopause. No matter what your sport is—running, cycling, field sports, triathlons—this book will empower you with the nutrition and fitness knowledge you need to be in the healthiest, fittest, strongest shape of your life.

Although girls and women account for approximately 40 percent of all athletes in the United States, they receive only 4 percent of the total sport media coverage. SportsCenter, ESPN's flagship program, dedicates less than 2 percent of its airtime to women. Local news networks devote less than 5 percent of their programming to women's sports. Excluding Sports Illustrated's annual "Swimsuit Issue," women appear on just 4.9 percent of the magazine's covers. Media is a powerful indication of the culture surrounding sport in the United States. Why are women underrepresented in sports media? Sports Illustrated journalist Andy Benoit infamously remarked that women's sports "are not worth watching." Although he later apologized, Benoit's comment points to more general lack of awareness. Consider, for example, the confusion surrounding Title IX, the U.S. Law that prohibits sex discrimination in any educational program that receives federal financial assistance. Is Title IX to blame when administrators drop men's athletic programs? Is it lack of interest or lack of opportunity that causes girls and women to participate in sport at lower rates than boys and men? In Women's Sports: What Everyone Needs to Know®, Jaime Schultz tackles these questions, along with many others, to upend the misunderstandings that plague women's sports. Using historical, contemporary, scholarly, and popular sources, Schultz traces the progress and pitfalls of women's involvement in sport. In the signature question-and-answer format of the What Everyone Needs to Know® series, this short and accessible book clarifies misconceptions that dog women's athletics and offers much needed context and history to illuminate the struggles and inequalities sportswomen continue to face. By exploring issues such as gender, sexuality, sex segregation, the Olympic and Paralympic Games, media coverage, and the sport-health connection, Schultz shows why women's sports are not just worth watching, but worth playing, supporting, and fighting for.

Bringing insights from sociology, philosophy, science and law, contributors present cogent analyses of these developments and explore the way forward, providing thoughtful and original recommendations for changes to policies and practices that are inclusive, innovative and democratic.

Entrepreneurship can change your life—and even the world Idea Makers shares the incredible stories of 15 women who changed the world through their entrepreneurship. Author Lowey Bundy Sichol presents five industries that women are leading in recent years: food, fashion and clothing, health and beauty, science and technology, and education. Jenn Hyman brought couture fashion to everyday women with her idea to Rent the Runway. Morgan DeBaun supports Black journalists through Blavity. And Sandra Oh Lin is inspiring kids everywhere with KiwiCo activity boxes. Readers learn about how the women featured risked their early careers, gave up their salaries, and sometimes even went against the approval of their families to follow their passions and start their own businesses. Today, these women are modern leaders worth billions of dollars and employing tens of thousands of individuals. Young women today are embracing innovation and idea making, and the women profiled in Idea Makers will show them how that can change the world.