Examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France.

Women and Mass Consumer Society in Postwar France examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France, integrating the history of economic modernization with that of women and the family. This role both celebrated the power of the woman consumer and created a gendered form of citizenship that did not disrupt the sexual hierarchy of home, polity and marketplace. Redefining needs and renegotiating concepts of taste, value and thrift, women and their families drove mass consumer society through their demands and purchases at the same time that their very need to consume came to define them.

Women and Mass Consumer Society in Postwar France examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France, integrating the history of economic modernization with that of women and the family. This role both celebrated the power of the woman consumer and created a gendered form of citizenship that did not disrupt the sexual hierarchy of home, polity, and marketplace. Redefining needs and renegotiating concepts of taste, value, and thrift, women and their families drove mass consumer society through their demands and purchases at the same time that their very need to consume came to define them.

After World War II, France embarked on a project of modernization, which included the development of the modern mass home. At Home in Postwar France examines key groups of actors — state officials, architects, sociologists and tastemakers — arguing that modernizers looked to the home as a site for social engineering and nation-building; designers and advocates of the modern home contributed to the democratization of French society; and the French home of the Trente Glorieuses, as it was built and inhabited, was a hybrid product of architects’, planners’, and residents’ understandings of modernity. This volume identifies the “right to comfort” as an invention of the postwar period and suggests that the modern mass home played a vital role in shaping new expectations for well-being and happiness.

The enfranchisement of women in Charles de Gaulle's France in 1944 is considered a potent element in the nation's self-crafted, triumphant World War Two narrative: the French, conquered by the Germans, valiantly resisted until they rescued themselves and built a new democracy, honoring France's longstanding liberal traditions. Kelly Ricciardi Colvin's Gender and French Identity after the Second World War, 1944-1954 calls that potent element into question. By analyzing a range of sources, including women's magazines, trials, memoirs, and spy novels, this book explores the ways in which culture was used to limit the power of the female vote. It exposes a wide network of constructed behavioral norms that supported a conservative vision of French identity. Taken together, they depicted men as virile Resistors for French democracy and history, and women as solely domestic support. Indeed Colvin shows that women's access to the vote emerged alongside an explosion of cultural messages that encouraged them to retreat into the home, to find mates, to have 'millions of beautiful babies', in the words of de Gaulle, and not to challenge patriarchy in any way. This is a vital study for understanding the nature of postwar France and women's history in 20th-century Europe.

The US government launched the European Recovery Programme, otherwise known as the 'Marshall Plan', in order to save war-torn Europe from collapse in 1948. Yet while much is known about the economic side of the Marshall Plan, the extensive film campaign that accompanied it has been largely overlooked until now. The American Marshall Plan Film Campaign and the Europeans is the first book to explore the use of the Marshall Plan films and, importantly, their distribution and reception across Europe. The study examines every available film – the 170 that remain from the 200 estimated to have been made – and looks at how they were designed to instil hope, argue the case for economic restructuring and persuade the Europeans of the superiority of the liberal-capitalist system. The book goes on to reason that the films served as a powerful weapon in the cultural Cold War, but that the European audiences were by no means passive victims of the US propaganda effort. Maria Fritsche discusses the Marshall Plan films in the context of countries across Western, Northern and Southern Europe, covering the majority of the 17 European countries that participated in the Plan in the process. The book incorporates 70 images and utilises a vast number of archival sources to explore the strategies the US adopted to sway the minds of the Europeans, the problems they encountered in the process and, not least, the varied responses of the European audiences. It is a vital study for any scholar or student keen to know more about postwar recovery in Europe, the legacy of the Second World War or America's relationship with Europe in the 20th century.

This book is about the role played by architects, engineers and planners in transforming France during the three post-war decades of growing prosperity, a period when modernisation was a central priority of the state, promising a way forward from the shame of defeat in 1940 to a place at the centre of the new Europe. The first part of the book examines the scale of transformation, showing how architecture and urbanism both served the cause of modernisation and shaped the identity of the new France. Mainstream modernism was co-opted to the service of the state, from major public buildings to Gaullist plans for the transformation of Paris to establish the city as the ‘capital’ of Europe. By contrast, the second part of the book explores the critique of state-sponsored modernisation by radical architects from Le Corbusier to the young Turks of the 1960s such as Georges Candilis and the students who attacked the banality of mainstream modernism and its inability to address the growing problems of France’s cities. Following May 1968, the Beaux-Arts was closed, the Grand Prix de Rome, symbol of the old order, abolished – for a while the establishment might continue as before, but progressive architecture was set on a new course. Beautifully illustrated and written to be accessible to all, the book sets the discussion of architecture and urbanism in its social, political and economic contexts. As such, it will appeal both to students and scholars of the history of architecture and urbanism and to those with a wider interest in France’s post-war history.