First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Covers visual and print media.

At the beginning of the twentieth century, labor leaders in women's unions routinely chastised their members for their ceaseless pursuit of fashion, avid reading of dime novels, and "affected" ways, including aristocratic airs and accents. Indeed, working women in America were eagerly participating in the burgeoning consumer culture available to them. While the leading activists, organizers, and radicals feared that consumerist tendencies made working women seem frivolous and dissuaded them from political action, these women, in fact, went on strike in very large numbers during the period, proving themselves to be politically active, astute, and effective. In Ladies of Labor, Girls of Adventure, historian Nan Enstad explores the complex relationship between consumer culture and political activism for late nineteenth- and twentieth-century working women. While consumerism did not make women into radicals, it helped shape their culture and their identities as both workers and political actors. Examining material ranging from early dime novels about ordinary women who inherit wealth or marry millionaires, to inexpensive, ready-to-wear clothing that allowed them to both deny and resist mistreatment in the workplace, Enstad analyzes how working women wove popular narratives and fashions into their developing sense of themselves as "ladies." She then provides a detailed examination of how this notion of "ladyhood" affected the great New York shirtwaist strike of 1909-1910. From the women's grievances, to the walkout of over 20,000 workers, to their style of picketing, Enstad shows how consumer culture was a central theme in this key event of labor strife. Finally, Enstad turns to the motion picture genre of female adventure serials, popular after 1912, which imbued "ladyhood" with heroines' strength, independence, and daring.

Contemporary Japanese women are often presented as devoted full-time wives and mothers. At the extreme, they are stereotyped as "education mothers" (kyoiku mama), completely dedicated to the academic success of their children. Children of working mothers are pitied; day-care users, both children and mothers, are faintly disparaged for their inadequate home lives; hired babysitters are virtually unknown. Yet historical evidence reveals a strikingly different picture of Japanese motherhood and childcare at the beginning of the twentieth century. In contrast to today, child tending by non-maternal caregivers was widely accepted at all levels of Japanese society. Day-care centers flourished, and there was virtually no expectation of exclusive maternal care of children, even infants. The patterns of the formation of modern Japanese attitudes toward motherhood, childhood, child-rearing, and home life become visible as this study traces the early twentieth-century rise of Japanese day-care centers, institutions established by middle-class philanthropists and reformers to provide for the physical well-being and mental and moral development of urban lower-class preschool children. Day-care gained broad support in turn-of-the-century Japan for several reasons. For one, day-care did not clash with widely accepted norms of child care. A second factor was the perception of public and private policymakers that day-care held the promise of social and national progress through economic and moral betterment of the urban lower classes. Finally, day-care offered working mothers the opportunity to earn a better livelihood with fewer worries about their children. In spite of emerging notions that total devotion to child-rearing was a woman's highest calling, Japanese nationalism, a signal force in the genesis of the modern Japanese state, economy, and middle-class culture, fed a deep wellspring of support for day-care and fostered significant reshaping of motherhood, childhood, home life, and view of the urban lower classes. Passages to Modernity is an important and original contribution to our understanding of the institutional and ideological reach of the early twentieth-century state and the contested emergence of a striking new discourse about woman as domestic caregiver and homemaker.

"“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consumption and nationalism by instilling a concept of China as a modern “nation” with its own “national products.” From fashions in clothing to food additives, from museums to department stores, from product fairs to advertising, this movement influenced all aspects of China’s burgeoning consumer culture. Anti-imperialist boycotts, commemorations of national humiliations, exhibitions of Chinese products, the vilification of treasonous consumers, and the promotion of Chinese captains of industry helped enforce nationalistic consumption and spread the message—patriotic Chinese bought goods made of Chinese materials by Chinese workers in factories owned and run by Chinese. In China Made, Karl Gerth argues that two key forces shaping the modern world—nationalism and consumerism—developed in tandem in China. Early in the twentieth century, nationalism branded every commodity as either “Chinese” or “foreign,” and consumer culture became the place where the notion of nationality was articulated, institutionalized, and practiced. Based on Chinese, Japanese, and English-language archives, magazines, newspapers, and books, this first exploration of the historical ties between nationalism and consumerism reinterprets fundamental aspects of modern Chinese history and suggests ways of discerning such ties in all modern nations."

DIVA study of the "modern" woman in Japan before World War II./div

This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of the 'consumer revolution' in Europe and North America, contributing to the analysis of the ways in which consumption and everyday life change in the course of economic development.