Winning the health care race : Strategies for Hospital marketing excellence in india
Title | Winning the health care race : Strategies for Hospital marketing excellence in india PDF eBook |
Author | Dilly Borhas George |
Publisher | OrangeBooks Publication |
Pages | 85 |
Release | 2023-04-26 |
Genre | Medical |
ISBN |
"Winning the health care race : Strategies for hospital marketing excellence in India " written by Dilly Borhas,provides a comprehensive guide on hospital marketing in the Indian context. The book delves in to various marketing tools and strategies that can help hospitals stay ahead in the competitive healthcare industry in India. The author has shared practical insights ,case studies, and examples to explain how hospitals can effectively market their services to attract and retain patients .This book serves as a valuable resource for hospital administrators, marketing professionals, and anyone interested in understanding the nuances of hospital marketing in India.
Health Care Market Strategy
Title | Health Care Market Strategy PDF eBook |
Author | Steven G. Hillestad |
Publisher | Jones & Bartlett Publishers |
Pages | 377 |
Release | 2013 |
Genre | Business & Economics |
ISBN | 0763789283 |
Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.
Health Care Marketing
Title | Health Care Marketing PDF eBook |
Author | G. Krishna Mohan |
Publisher | Discovery Publishing House |
Pages | 238 |
Release | 2006 |
Genre | Medical care |
ISBN | 9788183561228 |
Contents: Indian Health Care System, Health Care Marketing: An Overview, Methodology of the Study, Profile of the Selected Corporate Hospitals, An Empirical Study, Conclusions and Suggestions.
Essentials of Health Care Marketing
Title | Essentials of Health Care Marketing PDF eBook |
Author | Eric Berkowitz |
Publisher | Jones & Bartlett Learning |
Pages | 536 |
Release | 2011 |
Genre | Business & Economics |
ISBN | 0763783331 |
Health Sciences & Professions
Essentials of Health Care Marketing
Title | Essentials of Health Care Marketing PDF eBook |
Author | Eric N. Berkowitz |
Publisher | Jones & Bartlett Learning |
Pages | 452 |
Release | 2006 |
Genre | Education |
ISBN | 9780763783501 |
Health Sciences & Professions
Strategic Marketing For Health Care Organizations
Title | Strategic Marketing For Health Care Organizations PDF eBook |
Author | Philip Kotler |
Publisher | John Wiley & Sons |
Pages | 418 |
Release | 2021-02-17 |
Genre | Medical |
ISBN | 1118355830 |
A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
Healthcare Marketing - Strategies for Creating Value in the Patient Experience (Preliminary Edition)
Title | Healthcare Marketing - Strategies for Creating Value in the Patient Experience (Preliminary Edition) PDF eBook |
Author | Kerr Camp |
Publisher | Cognella Academic Publishing |
Pages | |
Release | 2016-12-31 |
Genre | |
ISBN | 9781516514243 |