Winning the Chain Restaurant Game Are you ready for success?... Find out what it takes in this insider's guide to making it intoday's most exciting growth industry. In this instructive and inspiring book, award-winning authorsand foodservice industry experts Charles Bernstein and Ron Paultell how the most successful restaurant companies win withbottom-up management, putting the customer on top. Based oninterviews with more than a hundred industry executives and packedwith enlightening examples as well as a few historic failures, thisunique book teaches important lessons for restaurateurs and otherentrepreneurs: * Presents the first authoritative, in-depth look at therestaurant chain industry as a whole * Tells how successful chain CEOs produce results with variedwinning styles * Isolates and clearly describes the eight crucial factors, orstrategic "links," vital to restaurant chain success * Tells how chains can capitalize on bulk purchasing, brandidentity, consistent execution, an individual sense of styleand--most of all--finding unique ways to please thecustomer Few success stories so thoroughly embody the twentieth-centuryAmerican dream as those of restaurant chains such as McDonald's,KFC, Pizza Hut, Wendy's, Little Caesar's, and Taco Bell. Butbesides the "true grit" demonstrated by entrepreneurial heros likeMcDonald's Ray Kroc and Wendy's Dave Thomas, what does it take tobuild and maintain a successful restaurant or retail chain? Findout in this first book to give a broad, long-term perspective onone of the nation's leading growth industries and to offer cruciallessons for all entrepreneurs, no matter what the business. Winning the Chain Restaurant Game, by award-winning authors andnoted foodservice industry experts Charles Bernstein and Ron Paul,documents the critical success factors required for one of thetoughest, most competitive industries. Highlighting the winning styles of more than a hundred chainexecutives, their triumphs, trials, disappointments, andturnarounds, this fascinating and instructive book identifies theeight strategic "links" that lead to victory in the chainrestaurant business. With surgical precision, Bernstein and Paulexplore such key factors as leadership, motivation, bulkpurchasing, marketing, identity, consistency, and expansion. Butthey place focus ahead of everything and conclude that theentrepreneurial passion of an executive who deeply believes in hisconcept is the ultimate catalyst for success. Small- to medium-size chains are going public at a dizzying paceand there are enormous financial opportunities for savvy restaurantowners. Winning the Chain Restaurant Game arms operators with thevital know-how needed to win the game.

This fascinating and revealing work examines the incredible power of junk food and fast food—how nostalgic we are about them, the influence of the companies that manufacture or sell them, and their alarming effect on our country's state of health. In the last half century, junk food and fast food have come to play an extremely important role in American economic, historical, cultural, and social life. Today, they have a major influence on what Americans eat—and how healthy we are (or aren't). Fast Food and Junk Food: An Encyclopedia of What We Love to Eat tells the intriguing, fun, and incredible stories behind the successes of these commercial food products and documents the numerous health-related, environmental, cultural, and politico-economic issues associated with them. With more than 700 alphabetically arranged entries, this two-volume encyclopedia contains enough listings to allow readers to research a wide range of fascinating topics. The author treats the massive amount of subject material within this reference title in a fair and balanced manner. A secondary focus of this encyclopedia is to chart the spread of some American fast food chains and commercially produced junk foods internationally.

“An in-depth, well-researched, and thoughtful exploration of the ‘fat boom’ in America.” —TheBoston Globe Low carb, high protein, raw foods . . . despite our seemingly endless obsession with fad diets, the startling truth is that six out of ten Americans are overweight or obese. In Fat Land, award-winning nutrition and health journalist Greg Critser examines the facts and societal factors behind the sensational headlines, taking on everything from supersize to Super Mario, high-fructose corn syrup to the high costs of physical education. With a sharp eye and even sharper tongue, Critser examines why pediatricians are now treating conditions rarely seen in children before; why type 2 diabetes is on the rise; the personal struggles of those with weight problems—especially among the poor—and how agribusiness has altered our waistlines. Praised by the New York Times as “absorbing” and by Newsday as “riveting,” this disarmingly funny, yet truly alarming, exposé stands as an important examination of one of the most pressing medical and social issues in the United States. “One scary book and a good companion to Eric Schlosser’s Fast Food Nation.” —Seattle Post-Intelligencer

From "the guru" of her generation (U.S. News & World Report) comes the first practical book for achieving extraordinary success regardless of your age or experienceWhat does it take to go for the gold - and get it - before you've gone gray? Secrets of the Young & Successful explains how youth and inexperience can actually work for you even if you don't have a dazzling resume or major league connections. Jennifer Kushell and Scott Kaufman, founders of Young & Successful Media Corp., reveal the steps and strategies for charting a nonconventional path to success, including how to: Make important connections that will lead to access and power * Position your offbeat skills and interests as irresistible talents and strengths * Gain critical insight on how to survive and thrive in any career * Weather life's storms with safety nets that mitigate mistakes * Balance work and the rest of your lifePacked with profiles, anecdotes, and key ideas for strategizing, Secrets of the Young & Successful is an express ticket for anyone seeking an edge in getting ahead.

Eating junk food and fast food is a great all-American passion. American kids and grownups love their candy bars, Big Macs and supersized fries, Doritos, Twinkies, and Good Humor ice cream bars. The disastrous health effects from the enormous appetite for these processed fat- and sugar-loaded foods are well publicized now. This was particularly dramatically evidenced by Super Size Me (2004), filmmaker Morgan Spurlock's 30-day all-McDonald's diet in which his liver suffered the same poisoning as if he had been on an extended alcohol binge. Through increased globalization, American popular food culture is being increasingly emulated elsewhere in the world, such as China, with the potential for similar disastrous consequences. This A-to-Z reference is the first to focus on the junk food and fast food phenomena from a multitude of angles in addition to health and diet concerns. More than 250 essay entries objectively explore the scope of the topics to illuminate the American way through products, corporations and entrepreneurs, social history, popular culture, organizations, issues, politics, commercialism and consumerism, and much more. Interest in these topics is high. This informative and fascinating work, with entries on current controversies such as mad cow disease and factory farming, the food pyramid, movie tie-ins, and marketing to children, will be highly useful for reports, research, and browsing. It takes readers behind the scenes, examining the significance of such things as uniforms, training, packaging, and franchising. Readers of every age will also enjoy the nostalgia factor, learning about the background of iconic drive-ins, the story behind the mascots, facts about their favorite candy bar, and collectables. Each entry ends with suggested reading. Besides an introduction, a timeline, glossary, bibliography, resource guide, and photos enhance the text. Sample entries: A&W Root Beer; Advertising; Automobiles; Ben & Jerry's; Burger King; Carhops; Center for Science in the Public Interest; Christmas; Cola Wars; Employment; Fair Food; Fast Food Nation; Hershey, Milton; Hollywood; Injury; Krispy Kreme; Lobbying; Nabisco; Obesity; PepsiCo; Salt; Soda Fountain; Teen Hangouts; Vegetarianism; White Castle; Yum! Brands, Inc.

Experts who have been studying Baby Boomers for decades provide their insights on the how Boomers may respond to marketing, the workplace, financial and economic issues, use of leisure time, health, food service, and grandparenting.