If you weren't born a natural networker - you are not alone! Skillful networking is something that you develop and practice-even if networking doesn't come naturally for you. In Win/Win Networking, you'll gain easy-to-implement tips, tools, and new ways to approach networking that are a win/win for you and the people you meet. With Win/Win Networking, you'll: -Receive interactive exercises, checklists, templates, and journal pages to discover where and how to network in ways that work specifically for you. -Access insights to become more effective, confident, and energized in making connections. -Gain powerful tools to strategize your next networking opportunities, both in-person and online.

"This is a terrific practical guide. You will benefit from the way Amy has broken down the overwhelming subject of marketing into straightforward and easy-to-understand topics. Soon you'll be enchanting your customers like never before."-Former chief evangelist of Apple and marketing guru, Guy Kawasaki "The book is FANTASTIC - it's not so much a 'how to do marketing book' as a 'how to believe in your business and succeed' book. It's so well written and easy to read that you almost feel like you're having a chat with the author rather than being lectured at by some 'know it all.' The ideas are so simple that its almost just common sense and yet most business owners just wouldn't have the time to think of them" - Lia Banton, Small Business Consultant "A refreshing 'let's get back to basics' guide to marketing. Novices and seasoned marketers alike will benefit from these surprisingly simple and often overlooked marketing basics that can, and should, be put into place to generate solid business growth." David Eichenbaum Author of 'The Business Rules' and CEO of Eichenbaum & Associates" Marketing is a conversation and Amy's book will help you take it to a higher place." Tim Sanders, Business guru and author of Love is the Killer App and Today We Are RichTHE essential marketing guide, immediately applicable and pragmatic, the book is a collection of proven strategies that show business owners exactly how to grow their businesses. But the surprising difference to this book is the compelling combination of a marketing guide and a book on how to believe in your business and stay motivated. We all know in business it's often lonely and hard to keep focused on the end goals, and this is the perfect book to help entrepreneurs keep energy levels where they need to be in order to be as effective as possible. Think a hybrid between a bestselling a self-help guide and a step by step, key in hand marketing guide; Jack Canfield's The Success Principles meets Harry Beckwith's 'Selling the Invisible'. Entrepreneurs often suffer from isolation and a drain on their energy as they try to be jack-of-all-trades in a small or non-existent team. Their days are so filled with running their business that they often have no time to think of new ideas for growing their business or increasing profits. They are hungry not only for new ideas, but for support.Often it's not just the lack of business knowledge that hampers entrepreneurs, but difficulty in keeping motivated and believing in ones dream.This book will give business owners not only a variety of easy to implement and proven marketing activities that will build confidence, but also what isn't normally included in classic business books to help owners stay motivated and not feel so isolated.In addition individuals are becoming more and more concerned with feeling good about their business, using ethical practices and understand that in this new customer driven/customer-centric economy small businesses must establish a win-win business model and marketing system. Ideas like CRM and customer experience are bandied about, but small businesses neither understand them, nor know how to even begin to apply the ideas.Win Win Marketing will benefit all readers with its uniqueness:- combining a 'self-help' approach with down to earth practical marketing ideas- presenting a customer centric and positive way to approach marketing and business growth- easy to read and understand 'sound bites' that a time-pressed business owner can easily understand and apply- providing insider tips and resources to make the ideas immediately applicable- easy to implement, affordable and effective tips for effective advertising, using referrals, harnessing the web, getting new customers, increasing profits and more.The traditional business book lacks the human element, which is captured and spoken to in Win Win Marketing's compelling combination of a practical marketing guide and a psychological boost.

Networking for Nerds provides a step-by-step guide to understanding how to access hidden professional opportunities through networking. With an emphasis on practical advice on how and why to network, you will learn how to formulate and execute a strategic networking plan that is dynamic, multidimensional, and leverages social media platforms and other networking channels. An invaluable resource for both established and early-career scientists and engineers (as well as networking neophytes!), Networking for Nerds offers concrete insight on crafting professional networks that are mutually beneficial and support the advancement of both your career goals and your scholarly ambitions. “Networking” does not mean going to one reception or speaking with a few people at one conference, and never contacting them again. Rather, “networking” involves a spectrum of activities that engages both parties, ensures everyone’s value is appropriately communicated, and allows for the exploration of a win-win collaboration of some kind. Written by award-winning entrepreneur and strategic career planning expert Alaina G. Levine, Networking for Nerds is an essential resource for anyone working in scientific and engineering fields looking to enhance their professional planning for a truly fulfilling, exciting, and stimulating career. professional planning for a truly fulfilling, exciting, and stimulating career.Networking for Nerds provides a step-by-step guide to understanding how to access hidden professionalopportunities through networking. With an emphasis on practical advice on how and why to network, youwill learn how to formulate and execute a strategic networking plan that is dynamic, multidimensional, andleverages social media platforms and other networking channels.An invaluable resource for both established and early-career scientists and engineers (as well as networkingneophytes!), Networking for Nerds offers concrete insight on crafting professional networks that aremutually beneficial and support the advancement of both your career goals and your scholarly ambitions.“Networking” does not mean going to one reception or speaking with a few people at one conference, andnever contacting them again. Rather, “networking” involves a spectrum of activities that engages bothparties, ensures everyone’s value is appropriately communicated, and allows for the exploration of a win-wincollaboration of some kind.Written by award-winning entrepreneur and strategic career planning expert Alaina G. Levine, Networking forNerds is an essential resource for anyone working in scientific and engineering fields looking to enhance theirprofessional planning for a truly fulfilling, exciting, and stimulating career.

Networking is THE essential business tool in today’s business world Do you want to build a network of useful contacts in order to kick-start your career but don’t know how? Are you aware of the crucial importance of networking but lack the know-how to get started? Or do you think networking entails just pitching up at a cocktail party and handing out your business cards? If any of the above, this book is for you! Networking is a vital component of anyone’s career: without it, you cannot raise your profile to become visible in the marketplace or build mutually beneficial business relationships. You will remain an unknown entity in a tough, competitive world, and lag behind as successful networkers forge ahead with their careers. Great networkers are distinguished from average ones by two all-important attributes: they understand their strengths and have their own personal brand. This book shows you how to identify these two key qualities for yourself, while, at the same time, demystifying networking in a practical and simple way. You will learn why you need to network; how to leverage your strengths to build your brand; the cornerstones of successful networking; the importance of business cards; the art of conversation and the power of charm; and how to work a room. Networking is the one book you cannot do without if you want to achieve optimum success in the business world today.

Hip. Engaging. Powerful. Fun. Practical. Fresh. Sharp. "Let this lively guide inspire you to reach out to others." -Ken Blanchard (The One Minute Manager®) "This is a book everyone will wish they read 20 years ago." - Frank Bracken (President and COO, Haggar Clothing Co.) "This book is great. Read it!" - Bill Brooks (The New Science of Selling and Persuasion). Foreword by Jay Conrad Levinson - Father of Guerilla Marketing book series (15 million sold).

The goal is to create real connections that help both a person and a business to make meaningful contacts that are life changing and life giving.

Introduction to Show Networking covers the basics of how Ethernet networks provide a platform for entertainment control and audio/video media distribution for concerts, theatre productions, corporate and special events, cruise ship revues, wrestling shows, houses of worship, museum presentations, fountain spectaculars—any kind of show presented live for an audience. The book’s bottom-up approach was designed with show technicians in mind, starting with the basics and then moving up through cables, network switches, and layering, and on through Ethernet, and network components like TCP, UDP, IP and subnet masks, all with a practical focus. More advanced concepts are introduced, including broadcast storms and VLANs, along with show networking best practices. Closing out the book is a network design process demonstrated through practical, real-world examples for lighting, sound, video, scenic automation, and show control networks. An appendix covering binary and hexadecimal numbers is also included. This easy-reading book draws from Huntington’s Show Networks and Control Systems, the industry standard since 1994, but is completely re-focused, reorganized, and updated.