Win Over Wizards: The Developer Marketing Handbook is the definitive resource for marketers seeking to unlock the code of the technology industry. This book was written by a seasoned professional in the field of developer marketing and is filled with insider insights to help you connect and engage with the elusive developer community. This book will teach you how to handle the unique needs and pain areas of these tech-savvy professionals. This book is the go-to resource for all your developer marketing needs, whether you are new to the IT sector or a seasoned pro. Everything from comprehending the developer mindset to staying current with emerging technologies is covered in this book. And the highlight? We've made sure it's informal and simple to read, so you can enjoy the journey while you're learning. This crucial guide to understanding developer marketing should not be missed!

Douglas uncovers the underlying reasons for lack of consistency and helps traders overcome the ingrained mental habits that cost them money. He takes on the myths of the market and exposes them one by one teaching traders to look beyond random outcomes, to understand the true realities of risk, and to be comfortable with the "probabilities" of market movement that governs all market speculation.

Since 1994 when he wrote his first “Hitchhiker’s Guide”, William Vaughn has been providing developers all over the world the intimate details of how SQL Server can be accessed and managed from RAD languages like Visual Basic and Visual Basic .NET. With the 7th Edition, Bill has completely rewritten this encyclopedic work from cover to cover–giving readers his insightful views on how applications should be built to maximize both developer and code performance. Visual Studio and the languages it hosts have never been as sophisticated as they are today–the same can be said for SQL Server. This makes it even more important for developers to understand how to best leverage their features without being held back by their complexity. That’s what this book is all about–making it easier for developers regardless of their know-how. The 7th edition is unique in that it’s designed to provide not only up-to-date tutorials on the latest development tools provided by Visual Studio and SQL Server, but also a solid platform of architectural advice and rich examples for developers trying to choose between the myriad of platform options. Beginners and experts alike will find comprehensive step-by-step instructions that can make the reader’s introduction to the latest versions of Visual Studio and SQL Server far easier. Key topic coverage includes: • Data access architectures and how to choose the best strategy for Windows Forms, ASP.NET, XML Web Services, and SQL Server CLR executables. Where do these make sense and how much will they cost to build and maintain? • SQL Server and relational database fundamentals and inner-machinery. How does SQL Server work and why is it important that developers know? • Making the development experience more productive through judicious use of the Visual Studio toolset, and how to know when the wizards can help. • Using the latest ADO.NET data provider efficiently and safely. • How to protect the security of your database–and your job–by avoiding common mistakes. • How to build secure, efficient, scalable applications in less time with fewer resources–how to create faster code faster. • How to leverage the potential of SQL Server CLR executables and knowing when these features make sense. • How to work with your DBA to maintain database integrity and security. • Working with the new Visual Studio report controls to expose your organization’s data safely and easily with or without leveraging existing SQL Server Reporting Services technology. William R. Vaughnis the President of Beta V Corporation and a Microsoft MVP. In 2000 he retired from Microsoft after 14 years to focus on mentoring, speaking, and writing. His specialty is data access application design especially when connecting to SQL Server–over the years he’s written 12 books on the subject. He’s a popular speaker at technical conferences all over the world where his wit and no-holds-barred technical insights win him rave reviews. William is also a member of the prestigious INETA Speaker’s Bureau. His works include articles for SQL Server Magazine and a bi-weekly editorial for Processor Magazine as well as books published by Microsoft Press and Apress. The book includes a DVD that contains a wealth of examples as well as several sample databases used to illustrate points discussed in the book. Authenticated readers will also have unrestricted access to the book’s supporting web site, www.hitchhikerguides.net, where additional examples, online forums, and other supplementary materials are available. www.awprofessional.com/msserverseries www.hitchhikerguides.net www.betav.com/blogs/billva www.betav.com

A complete collection of Jack D. Schwager's bestselling Market Wizards series In his Market Wizards series, author and financial industry expert Jack D. Schwager reveals inside secrets, tips, and insight from the top traders in today's financial markets. Packed with winning advice for individual traders and professionals alike, this five-volume collection compiles Schwager's best in one package at one low price. The set includes: The hardcover edition of the original Market Wizards: Interviews with Top Traders featuring guiding trading principles based on firsthand interviews with successful traders in most financial markets The hardcover edition of The New Market Wizards: Interviews with America's Top Traders featuring even more invaluable insight from even more super-successful traders The hardcover edition of Stock Market Wizards: Interviews with America's Top Stock Traders featuring enlightening stories from successful stock traders, from self-taught traders to professional hedge fund managers The hardcover edition of Hedge Fund Market Wizards: How Winning Traders Win featuring a behind-the-scenes look at the world of hedge funds and fifteen traders who have consistently beaten the markets The Winning Methods of the Market Wizards DVD which reveals the key tactics and shared traits of the world’s most acclaimed traders

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