Face every business challenge with the skills and spirit of an elite adventurer Wild Success takes you on a thrilling ride into the world of extreme adventurers—extraordinary men and women whose hard-earned wisdom can be applied to any business situation. Death-defying adventurers and business leadership experts themselves, authors Amy Posey and Kevin Vallely provide an inside look into an elite society of people who understand how to excel in the most challenging environments on the planet. The authors combine one-of-a-kind insights from the adventure world with innovative research from the field of neuroscience to provide powerful, proven-effective leadership lessons. Wild Success teaches you how to: • Identify your purpose as a leader • Build your resilience and your ability to adapt to change • Reframe your attitude to optimize your cognitive performance • Reach your true leadership potential with a growth mindset Through seven leadership lessons, you’ll learn to see business challenges through the eyes of adventurers—from a surfer atop a monstrous 50-foot wave to a polar skier clawing across the Antarctic plateau to a wingsuit flyer defying death thousands of feet in the air. Adventurers know better than anyone that unexpected obstacles and tough situations can force the most creative, innovative thinking. Become a leader of leaders by using the wild wisdom garnered by elite adventurers in the most extreme environments on the planet.

Face every business challenge with the skills and spirit of an elite adventurer Wild Success takes you on a thrilling ride into the world of extreme adventurers—extraordinary men and women whose hard-earned wisdom can be applied to any business situation. Death-defying adventurers and business leadership experts themselves, authors Amy Posey and Kevin Vallely provide an inside look into an elite society of people who understand how to excel in the most challenging environments on the planet. The authors combine one-of-a-kind insights from the adventure world with innovative research from the field of neuroscience to provide powerful, proven-effective leadership lessons. Wild Success teaches you how to: • Identify your purpose as a leader • Build your resilience and your ability to adapt to change • Reframe your attitude to optimize your cognitive performance • Reach your true leadership potential with a growth mindset Through seven leadership lessons, you’ll learn to see business challenges through the eyes of adventurers—from a surfer atop a monstrous 50-foot wave to a polar skier clawing across the Antarctic plateau to a wingsuit flyer defying death thousands of feet in the air. Adventurers know better than anyone that unexpected obstacles and tough situations can force the most creative, innovative thinking. Become a leader of leaders by using the wild wisdom garnered by elite adventurers in the most extreme environments on the planet.

Lessons on authentic leadership from the 58th annual Antarctic expedition In Leading on the Edge, successful business speaker and consultant Rachael Robertson shares the lessons she learned as leader of a year-long expedition to the wilds of Antarctica. Leading eighteen strangers around the clock for a full year—through months of darkness and with no escape from the frigid cold, howling winds, and each other—Robertson learned powerful lessons about what real, authentic leadership is. Here, she offers a deeply honest and humorous account of what it takes to survive and lead in the harshest environment on Earth. What emerges from her graphic account is a series of powerful and practical lessons for business leaders and managers everywhere. Features practical leadership lessons that are particularly helpful for any leader who must get the best out of the team they've got Features solutions to many challenges common to all workplaces Includes real excerpts from Robertson's personal journals through twelve months of leading in the most challenging environment in the world Written by a popular speaker and business leader who has appeared at more than 350 national and international conferences and events for a wide range of industries Leading on the Edge explains what it's like to take charge when you've no place to hide and how truly harsh environments can serve as a leadership laboratory that results in truly effective, authentic leadership.

“In the hands of Mike Leach and Buddy Levy, the story of this brilliant Apache leader comes into sharp focus, both in their narrative of his life and in spirited commentaries on its meaning” (S.C. Gwynne, author of Pulitzer Prize finalist Empire of the Summer Moon). Playing cowboys and Indians as a boy, legendary college football coach Mike Leach always chose to be the Indian—the underdog whose success turned on being a tough, resourceful, ingenious fighter. And the greatest Indian military leader of all was Geronimo, the Apache warrior whose name is so symbolic of courage that World War II paratroopers shouted it as they leaped from airplanes into battle. Told in the style of Robert Greene’s The 48 Laws of Power, Leach’s compelling and inspiring book examines Geronimo’s leadership approach and the timeless strategies, decisions, and personal qualities that made him a success. Raised in an unforgiving landscape, Geronimo and his band faced enemies better armed, better equipped, and more numerous than they were. But somehow they won victories against all odds, beguiling the United States and Mexican governments and earning the respect and awe of those generals committed to hunting him down. While some believed that Geronimo had supernatural powers, much of his genius can be ascribed to old-fashioned values such as relentless training and preparation, leveraging resources, finding ways to turn defeats into victories, and being faster and more nimble than his enemy. The tactics of Geronimo would be studied and copied by the US military for generations. Pain, pride, humility, family—many things shaped Geronimo’s life. In this “compelling book that humanizes a man many misunderstood” (New York Times bestselling author Brian Kilmeade), Mike Leach illustrates how we too can use the forces and circumstances of our own lives to build true leadership today.

"Vallely transports the reader to places few will ever go: the very edges of the earth and of human endurance." —Evan Solomon In this gripping first-hand account, four seasoned adventurers navigate a sophisticated, high-tech rowboat across the Northwest Passage. One of the "last firsts" remaining in the adventure world, this journey is only possible because of the dramatic impacts of global warming in the high Arctic, which provide an ironic opportunity to draw attention to the growing urgency of climate change. Along the way, the team repeatedly face life-threatening danger from storms unparalleled in their ferocity and unpredictability and bears witness to unprecedented changes in the Arctic habitat and inhabitants, while weathering gale-force vitriol from climate change deniers who have taken to social media to attack them and undermine their efforts.

The ultimate guide to leading remote employees and teams, tackling the key challenges that managers face-from hiring and onboarding new members to building culture remotely, tracking productivity, communicating speedily, and retaining star employees

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.