"Why Loyalty Matters" provides compelling insight into how loyalties, large and small, offer the prescription to the emptiness many feel in their lives, and to the increasing fragmentation found in communities through failing businesses.

For decades we've been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one! We've been told that to succeed we have to constantly reinvent ourselves, let go of past relationships, and move on to greener pastures. And we've been told that all this is good. But it's not good. Why Loyalty Matters is grounded in the most comprehensive study of loyalty ever conducted, and what it reveals can change your life. The science is very clear – when it comes to business success, satisfaction in our relationships and even overall happiness, loyalty is essential. Renowned loyalty experts Timothy Keiningham and Lerzan Aksoy combine their own groundbreaking research with the leading thinking in philosophy, sociology, psychology, economics and management to provide a comprehensive guide to understanding what loyalty is, what it isn't and how to unlock its power in your personal and professional life.

In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters and lifelong buyers? Loyalty experts at FranklinCovey set out to unlock the mysteries of gaining the customer’s loyalty. In an extensive study that involved 1,100 stores and thousands of people, they isolated examples that stood out in terms of revenues and profitability. They found that these “campfire stores” burned brighter than the rest thanks to fiercely loyal customers and the employees who delight in making their customers’ lives easier. Full of eye-opening examples and practical tools, Leading Loyalty helps you infuse empathy, responsibility, and generosity into every interaction and: Make warm, authentic connections Ask the right questions and listen to learn Discover the real job to be done Take ownership of the customer’s issue Follow up and strengthen the relationship Share insights openly and kindly Surprise people with unexpected extras Model, teach, and reinforce these essential behaviors through weekly team huddles It’s time to invest in building loyalty. Leading Loyalty reveals the principles and practices of everyday service heroes—the customer-facing employees who cultivate bonds and lift revenues through the roof.

Loyalty is not grey. It is black and white. You are either loyal completely or not loyal at all. Loyalty: The Lifeblood of Everything. This is a supremely practical book with a profoundly moral message: that the quality of our lives, the productivity of our organizations and the depth of our relationships are inextricably related. This book should not be used only as a guide for leaders, but as a guide for life. It is fun to read, practical to do, and invaluable to your success. It is a wonderful, timely book. Reading it can improve your relationships, your work, and actually make you happier. The idea of loyalty is much more than a platitude, it is the foundation by which people develop successful businesses and happy lives. Anyone who seeks to cultivate loyal customers, employees and loved ones should not only read this book, but mark it up as a reference guide. In good times loyalty is important; in challenging times it's essential. It's so direct and fundamental that we lose sight of just how important it really is. This book brilliantly illustrates that the key to lasting success and happiness - in all parts of life, not just work - hinges on our human ability to be loyal. The message of this book is timeless - and timely. We are a species for whom meaningful connections to others are essential for our health and happiness. This wonderful book makes the important point that for social connections to be meaningful and to make us happy and healthy, they cannot be fleeting, and that loyalty is a key ingredient of a life lived well. Loyalty is a key ingredient in creating a high performance culture. Those leaders, athletes or coaches who can leverage the power of loyalty have a distinct home field advantage. It is the first playbook of its kind. This book not only identifies issues, but also provides real-life answers. In a complicated world, it is an excellent resource to utilize with struggling individuals and teams, and it is considered your own motivations and behaviors that influence your personal happiness and satisfaction. What makes the final difference in personal and professional relationships? Loyalty is the difference maker! This book provides exceptional insight into the nuances of loyalty, and how to achieve the right kind. It will be of great interest to all who seek to enhance their well being through loyalty. It is a paradox that with increased quality of life, fewer people seem to be truly happy. Contrary to popular thinking, no man is an island! This book makes a brilliant case of linking loyalty to happiness. To improve our individual and collective happiness we need to rethink our caring for other people. The reward is the mutual joy of being included into something big and enriching. This is a fun and fascinating book, that is almost impossible to put down, and it provides solutions to a critical problem. If you want to be a better friend, spouse, manager, employee, customer, citizen - or if you just want to be happier - please read this book! This book generates insightful information about all types of loyalty and provides compelling arguments for why loyalty is important in all walks of life. A lot of analytical thinking has gone in to the writing of this book. A must read for everyone. It offers a fascinating analysis of the many facets of loyalty. Anyone interested in enhancing their quality of life (and who isn't?) will enjoy reading and benefit immensely from this well-researched, wonderfully crafted and engaging book. It is one of those rare books that teach profound business, life, and history lessons simultaneously. Read it and be inspired.

This wonderful book makes the important point that for social connections to be meaningful and to make us happy and healthy, they cannot be fleeting, and that loyalty is a key ingredient of a life lived well. Loyalty is a key ingredient in creating a high performance culture. Those leaders, athletes or coaches who can leverage the power of loyalty have a distinct home field advantage. It is the first playbook of its kind. This book not only identifies issues, but also provides real-life answers. In a complicated world, it is an excellent resource to utilize with struggling individuals and teams, and it is considered your own motivations and behaviors that influence your personal happiness and satisfaction. What makes the final difference in personal and professional relationships? Loyalty is the difference maker! This book provides exceptional insight into the nuances of loyalty, and how to achieve the right kind. It will be of great interest to all who seek to enhance their well being through loyalty. It is a paradox that with increased quality of life, fewer people seem to be truly happy. Contrary to popular thinking, no man is an island! This book makes a brilliant case of linking loyalty to happiness. To improve our individual and collective happiness we need to rethink our caring for other people. The reward is the mutual joy of being included into something big and enriching. This is a fun and fascinating book, that is almost impossible to put down, and it provides solutions to a critical problem. If you want to be a better friend, spouse, manager, employee, customer, citizen - or if you just want to be happier - please read this book! This book generates insightful information about all types of loyalty and provides compelling arguments for why loyalty is important in all walks of life. A lot of analytical thinking has gone in to the writing of this book. A must read for everyone. It offers a fascinating analysis of the many facets of loyalty. Anyone interested in enhancing their quality of life (and who isn't?) will enjoy reading and benefit immensely from this well-researched, wonderfully crafted and engaging book. It is one of those rare books that teach profound business, life, and history lessons simultaneously. Read it and be inspired. Our "loyalty sickness" needs attention and this book provides a wake-up call and a start on the road to recovery. As it reminds us, loyalty is not instinctive in human nature - we all need constant training in the "art of loyalty." That's why this book is an important read for us all as citizens, as business managers and executives, and as individuals. "There is no friend as loyal as a book," and now there is a book on loyalty that should be a friend to every person who is intelligently developing his or her business. The practical precepts in this book can be applied both personally and professionally to enhance one's effectiveness and overall satisfaction.

"Case studies from some of America's most-admired and best-managed companies - including Amgen, Best Buy, Green Mountain Coffee, KitchenAid, Kronos, Southwest Airlines, Tiffany, Timberland, and Whole Foods - illustrate the power of the Loyalty Advantage in action."--BOOK JACKET.