In light of calls to reform U.S. strategic communication and public diplomacy, RAND elected to conduct a survey of existing reform and improvement proposals. The subsequent literature review and interviews with subject-matter experts permitted the identification and categorization of frequently appearing recommendations in this area, which were then grouped into core themes.

This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government. Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition. But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master—and win—the "war of ideas" through fully integrated and synchronized communications and actions.

Public diplomacy supports the interests of the United States by advancing American goals outside the traditional arena of government-to-government relations. Since 9/11, with the rise of al Qaeda and other violent organizations that virulently oppose the United States, public diplomacy in Muslim-majority countries has become an instrument to blunt or isolate popular support for these organizations. Efforts in this direction complement traditional public diplomacy that explains American policies and society to foreign publics. This report identifies six areas of primary concern. The first is a larger strategic issue; the other five are directed at the on-the-ground implementation of public diplomacy: (1) Define the goals; (2)Listen; (3) Measure success; (4) Reach the target audience; (5) Exchange people and ideas; (6) Get outside the bubble. There is no one path to success. Public diplomacy must be consistent, multifaceted, and localized to advance American goals in Muslim-majority countries. This report sketches a way forward to accomplish these goals.

The U.S. Marine Corps, which has long recognized the importance of influencing the civilian population in a counterinsurgency environment, requested an evaluation of the effectiveness of the psychological operations element of U.S. military information operations in Afghanistan from 2001 to 2010 based on how well messages and themes were tailored to target audiences. This monograph responds to that request.

These proceedings represent the work of researchers participating in the 13th International Conference on Cyber Warfare and Security (ICCWS 2018) which is being hosted this year by the National Defense University in Washington DC, USA on 8-9 March 2018.

The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence. The book examines four cases--Japan, Venezuela, China, and the United States--to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country. This study explores the notion of soft power as a set of theoretical arguments about power, and as a reflection of how nation-states perceive what is an increasingly necessary perspective on international relations in an age of ubiquitous global communication flows and encroaching networks of non-state actors. Through an analysis of policy discourse, public diplomacy initiatives, and related programs of strategic influence, soft power in each case represents a localized set of assumptions about the requirements of persuasion, the relevance of foreign audiences to state goals, and the perception of what counts as a soft power resource. This timely analysis provides an unprecedented comparative investigation of the relationship between soft power and public diplomacy.