Grade level: 1, 2, k, p, e, t.

How did a really unhip country suddenly become cool? How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and a K-pop star that would break the world record for the most YouTube hits? Who would have predicted that a South Korean company that used to sell fish and fruit (Samsung) would one day give Apple a run for its money? And just how does South Korea plan to use pop culture to beat America at its own game. Welcome to South Korea: The Brand. In The Birth of Korean Cooljournalist Euny Hong uncovers the roots of the 'Korean Wave': a fanaticism for South Korean pop culture that has enabled them to make the rest of the world a captive market for their products by first becoming the world's number one pop culture manufacturer. South Korea's economic development has been nothing short of staggering - leapfrogging from third-world to first-world in just a few years and continuing to grow at a rapid and unprecedented rate - and for the first time The Birth of Korean Coolwill give readers exclusive insight into the inner workings of this extraordinary country; it's past, present and future.

A New York Times Editors Choice Selection A global sensation, Kim Jiyoung, Born 1982 “has become...a touchstone for a conversation around feminism and gender” (Sarah Shin, Guardian). One of the most notable novels of the year, hailed by both critics and K-pop stars alike, Kim Jiyoung, Born 1982 follows one woman’s psychic deterioration in the face of rampant misogyny. In a tidy apartment on the outskirts of Seoul, millennial “everywoman” Kim Jiyoung spends her days caring for her infant daughter. But strange symptoms appear: Jiyoung begins to impersonate the voices of other women, dead and alive. As she plunges deeper into this psychosis, her concerned husband sends her to a psychiatrist. Jiyoung narrates her story to this doctor—from her birth to parents who expected a son to elementary school teachers who policed girls’ outfits to male coworkers who installed hidden cameras in women’s restrooms. But can her psychiatrist cure her, or even discover what truly ails her? “A social treatise as well as a work of art” (Alexandra Alter, New York Times), Kim Jiyoung, Born 1982 heralds the arrival of international powerhouse Cho Nam-Joo.

Known as Asia’s "evangelical superpower," South Korea today has some of the largest and most dynamic churches in the world and is second only to the United States in the number of missionaries it dispatches abroad. Understanding its evangelicalism is crucial to grasping the course of its modernization, the rise of nationalism and anticommunism, and the relationship between Christians and other religionists within the country. Born Again is the first book in a Western language to consider the introduction, development, and character of evangelicalism in Korea—from its humble beginnings at the end of the nineteenth century to claiming one out of every five South Koreans as an adherent at the end of the twentieth. In this thoughtful and thorough study, Timothy S. Lee argues that the phenomenal rise of this particular species of Christianity can be attributed to several factors. As a religion of salvation, evangelicalism appealed powerfully to multitudes of Koreans, arriving at a time when the country was engulfed in unprecedented crises that discredited established social structures and traditional attitudes. Evangelicalism attracted and empowered Koreans by offering them a more compelling worldview and a more meaningful basis for association. Another factor is evangelicalisms positive connection to Korean nationalism and South Korean anticommunism. It shared in the aspirations and hardships of Koreans during the Japanese occupation and was legitimated again during and after the Korean conflict as South Koreans experienced the trauma of the war. Equally important was evangelicals’ relentless proselytization efforts throughout the twentieth century. Lee explores the beliefs and practices that have become the hallmarks of Korean evangelicalism: kibok (this-worldly blessing), saebyok kido (daybreak prayer), and kumsik kido (fasting prayer). He concludes that Korean evangelicalism is distinguishable from other forms of evangelicalism by its intensely practical and devotional bent. He reveals how, after a long period of impressive expansion, including the mammoth campaigns of the 1970s and 1980s that drew millions to its revivals, the 1990s was a decade of ambiguity for the faith. On the one hand, it had become South Korea’s most influential religion, affecting politics, the economy, and civil society. On the other, it found itself beleaguered by a stalemate in growth, the shortcomings of its leaders, and conflicts with other religions. Evangelicalism had not only risen in South Korean society; it had also, for better or worse, become part of the establishment. Despite this significance, Korean evangelicalism has not received adequate treatment from scholars outside Korea. Born Again will therefore find an eager audience among English-speaking historians of modern Korea, scholars of comparative religion and world Christianity, and practitioners of the faith.

"Just a few decades ago, the Koreans were an impoverished, agricultural people. In one generation they moved from the fields to Silicon Valley. The nature and values of the Korean people provide the background for a more detailed examination of the complex history of the country, in particular its division and its emergence as an economic superpower. Who are these people? And where does their future lie?"--

“I am most grateful for two things: that I was born in North Korea, and that I escaped from North Korea.” - Yeonmi Park "One of the most harrowing stories I have ever heard - and one of the most inspiring." - The Bookseller “Park's remarkable and inspiring story shines a light on a country whose inhabitants live in misery beyond comprehension. Park's important memoir showcases the strength of the human spirit and one young woman's incredible determination to never be hungry again.” —Publishers Weekly In In Order to Live, Yeonmi Park shines a light not just into the darkest corners of life in North Korea, describing the deprivation and deception she endured and which millions of North Korean people continue to endure to this day, but also onto her own most painful and difficult memories. She tells with bravery and dignity for the first time the story of how she and her mother were betrayed and sold into sexual slavery in China and forced to suffer terrible psychological and physical hardship before they finally made their way to Seoul, South Korea—and to freedom. Park confronts her past with a startling resilience. In spite of everything, she has never stopped being proud of where she is from, and never stopped striving for a better life. Indeed, today she is a human rights activist working determinedly to bring attention to the oppression taking place in her home country. Park’s testimony is heartbreaking and unimaginable, but never without hope. This is the human spirit at its most indomitable.

New Interchange is a complete revision of Interchange, one of the world s most popular and successful English courses. New Interchange is a multi-level course for adults and young adult learners of English from beginning to high-intermediate level. Level One builds on the foundations for accurate and fluent communication established in the Intro Level, extending grammatical, lexical, and functional skills.New Interchange teaches students to use English for everyday situations and purposes related to school, work, social life, and leisure. The underlying philosophy is that language learning is more rewarding, meaningful, and effective when used for authentic communication.