This book presents the concept of norms by four different philosophers. They discuss how norms emerge, persist, change, and how they serve to explain what we do.

The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.

This book examines the general attitudes of childless women to assisted reproduction technologies as well as the norms and beliefs concerning partnership, age and burdens related to assisted reproduction technologies based on four focus group discussions and 32 semi-structured, in-depth interviews. The results show that there is an overall positive attitude to assisted reproduction, but that does not necessarily mean that someone would use assisted reproduction if they needed it and considerable differences in views across age groups can be found.

Observe social distancing. Tip your waiter. Give priority to the elderly. Stop at the red light. Pay your taxes. Do not chew with your mouth open. These are imperatives we face every day, imposed upon us by norms that happen to be generally accepted in our environment. Call these 'socially constructed norms'. A constant presence in our lives, these norms elicit mixed feelings. On the one hand, we treat them as valid standards of behaviour and respond to their violation with emotions such disapproval, resentment, and guilt. On the other hand, we look at them with suspicion: after all, they are arbitrary human constructs that may contribute to oppression and injustice. In light of this ambivalence, it is important to have a criterion telling us when, if ever, we are morally bound by socially constructed norms and when we should instead disregard them. Morality and Socially Constructed Norms systematically develops such a criterion. It traces the moral significance of those norms to the agential commitments that underpin them, and explains why those commitments ought to be respected, provided the content of the corresponding norms is consistent with independent moral constraints. The book then explores the implications of this view for three core questions in moral, legal, and political philosophy: the grounding of moral rights, the obligation to obey the law, and the wrong of sovereignty violations. Morality and Socially Constructed Norms shows how much progress can be made in normative theorizing when we give socially constructed norms their (moral) due.

The reasons why people do not always act in accord with their attitudes has been the focus of much social psychological research, as have the factors that account for why people change their attitudes and are persuaded by such influences as the media. There is strong support for the view that attitude-behavior consistency and persuasion cannot be well understood without reference to the wider social context in which we live. Although attitudes are held by individuals, they are social products to the extent that they are influenced by social norms and the expectations of others. This book brings together an international group of researchers discussing private and public selves and their interaction through attitudes and behavior. The effects of the social context on attitude-behavior relations and persuasion is the central theme of this book, which--in its combination of theoretical exposition, critique, and empirical research--should be of interest to both basic and applied social psychologists.