Bob Boylan has taught thousands of executives the secrets to making powerful and effective presentations. Now you can take advantage of the foolproof techniques he teaches in his professional-level workshops to improve your own presentation skills. You'll learn to create world-class presentations with Boylan's proven 3-Step Method--an innovative approach to developing powerful presentations that is quick, simple, and effecivte. You'll capture your audience's attention--and make your point clearly--every time.

Points are good because they stick into things. This book helps you find yours. Every brand needs a point, a sharp definition of its purpose that will stick in people's minds. A Brand Strategy can do this. This book introduces the Brand Arrow, an easy to follow process to enable every reader to write their own brand strategy.

"Contains lessons and tools to move your students through both reading and writing arguments and opinions. The instructional path is clear and easy to follow, supplementing your language arts instruction with resources designed to hone in on arguments and opinions. Use this guide to inform your instruction, from speaking and listening to reading and then making the writing connection."--Teacher's Resource Guide Information, page 5.

"Contains lessons and tools to move your students through both reading and writing arguments and opinions. The instructional path is clear and easy to follow, supplementing your language arts instruction with resources designed to hone in on arguments and opinions. Use this guide to inform your instruction, from speaking and listening to reading and then making the writing connection."--Teacher's Resource Guide Information page 5.

How to persuasively make your point, increase credibility, overcome objections, avoid misunderstandings and minimize arguments in your professional and personal communication

In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don't have a point-a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one. In Joel's Schwartzberg's ten-plus years as a strategic communications trainer, the biggest obstacle he's come across-one that connects directly to nervousness, stammering, rambling, and epic fail-is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. Global warming is real is not a point. Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.