Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new third edition has been revised and updated to include: 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19 Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing Links to free access of the author’s journal articles on destination marketing Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

Is it possible for the modern man to be happy, not virtually but in reality? Why is it that despite the tones of philosophies, motivational speeches and age-old meditation techniques, inner-peace and contentment seem to be unrealistic and impossible? Bruno, a K9 (police dog), gets a human life as a reward for his phenomenal act of bravery. He can stay in this human body forever, provided he fulfils a condition in the given time. But while doing so, he has to deal with the subconscious mind of this human body, which happens to be that of a terrorist! A tale of hope, search and longing. An unbelievable story that you would love to believe.

In her first book, Your Destination Is Not Your Location, Laverne Booker speaks to those who have lost their way spiritually. She has endured some great obstacles in her life and would like to encourage those who may think God doesn't hear their cry for help. She believes it's about rising above your situation and finding your way back to the Father, who allows His grace and mercy to shine upon us each and every day. No matter what the circumstance or situation may be, the battle is not yours. God still has your back in every situation and circumstance in your life. Seek and you shall find; knock and the door shall be open. You have not because you ask not!

Build the bottom line in your business: engaged people = enriched profits