A compelling wake-up call that rejects the conventional wisdom that professionals have to conform to a specific stereotype to be successful at work. In fact, defying the norm by sharing your outside-of-work passions makes you a better professional while also making your organization more equipped to attract and retain talent and clients.

In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don't have a point-a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one. In Joel's Schwartzberg's ten-plus years as a strategic communications trainer, the biggest obstacle he's come across-one that connects directly to nervousness, stammering, rambling, and epic fail-is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. Global warming is real is not a point. Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Explains how to identify personal goals and interests and reveals how to apply that information toward obtaining satisfying employment, with tips on interviews, salary-negotiation techniques, and career searching online.

Finding a career path that you’re passionate about can be difficult—but it doesn't have to be! With this bestselling guide, learn how to find a fulfilling career that fits your personality. Do What You Are—the bestselling classic that has helped more than a million people find truly satisfying work—is now updated for the modern workforce. With the global economy's ups and downs, the advent of astonishing new technology, the migration to online work and study, and the ascendancy of mobile communication, so much has changed in the American workplace since this book's fifth edition was published in 2014. What hasn't changed is the power of Personality Type to help people achieve job satisfaction. This updated edition, featuring 30% new material, is especially useful for millennials and baby boomers who are experiencing midlife career switches, and even those looking for fulfillment in retirement. This book will lead you through the step-by-step process of determining and verifying your Personality Type. Then you'll learn which occupations are popular with each Type, discover helpful case studies, and get a full rundown of your Type's work-related strengths and weaknesses. Focusing on each Type's strengths, Do What You Are uses workbook exercises to help you customize your job search, get the most out of your current career, obtain leadership positions, and ensure that you achieve the best results in the shortest period of time.

The best-selling career guide, now in a revised second edition! Match Your Personality Type to Your Perfect Career-and Find Success! The simple truth is that to be happy and successful in your work, you need a career that not only matches your interests but fits your personality type as well. In this approachable book, author Donna Dunning uses the Myers-Briggs Type Indicator® (MBTI®) to introduce eight distinct ways of working. Encouraging you to reflect on your own natural preferences - using checklists, exercises, strategies and tips - What's Your Type of Career? provides all the tools you need to discover your own natural preferences and find your ideal career. Are you a Contributor, Expeditor, Explorer or Responder? An Analyzer, Assimilator, Enhancer or Visionary? An Extravert or an Introvert? If you identify yourself as an Extravert and a Responder, you tend to like action, scenarios that are rapidly changing and are not inclined toward a desk job. A profession as an emergency worker, a fire fighter or a police officer may be for you. This best-selling career guide - now in a fully updated second edition - has been expanded to include the training and educational requirements of a variety of different occupations, and highlights those most in demand. It also includes details on developing type differences later in life, advice for balancing your work and personal life and many, many more preference-based career suggestions.