What Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was okay to believe, as retail magnate John Wanamaker did, that “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” However, today the stakes are much higher. Marketing thought leaders Rex Briggs and Greg Stuart estimate that $112 billion in advertising spending in the U.S. alone is wasted, cutting deeply into company profits. What Sticks uncovers bold new insights from the largest-ever global marketing research project among 30 Fortune 200 companies, including: Procter & Gamble, Johnson & Johnson, Kraft, McDonalds, Unilever, Ford and others. This is a comprehensive and solutions-oriented book that outlines how any marketer, at any level, can guarantee their advertising succeeds. Marketers cannot ignore the findings or the solutions revealed in What Sticks, such as: * Why 47% of the advertising campaigns studied didn’t work and what you can do to guarantee yours does * How to spend the same advertising budget, but get better results * How to get your CFO and CEO to eagerly increase your marketing & advertising budget * How to forecast next year’s advertising budget (Hint: It’s not by using last year’s spending!) * How to immediately fix your advertising by applying these principles and real nuggets of wisdom Revitalize your advertising and join the new marketing revolution at www.whatsticks.NET

Although he doesn't feel like talking, a young boy responds to questions by drumming on various objects, including a bucket, hat boxes, and garbage cans

Easy to learn, portable, and lots of fun--that's weaving on peg looms and weaving sticks! This book introduces you to the craft and answers all of your questions.

Twelve-year-old Elyse has a rare genetic disorder makes the words other people say about her appear on her body.

Celebrated for her unique blend of first-class suspense and five-star fare, Diane Mott Davidson has won scores of fans and earned a place on major bestseller lists across the country. Now she dishes up another dangerously tasty treat of murder and mystery. For Colorado caterer Goldy Schulz, accepting a series of bookings at Hyde Castle is like a dream come true. It’s not every day that she gets to cook authentic Elizabethan fare--especially at a real castle that was brought over from England and reassembled stone by stone in Aspen Meadow. Goldy is determined that everything will go right--which is why, she figures later, everything went terribly wrong. It begins when a shotgun blast shatters her window. Then Goldy discovers a body lying in a nearby creek. And when shots ring out for the second time that day, someone Goldy loves is in the line of fire. Suddenly the last thing Goldy wants to think about is Shakespeare’s Steak Pie, 911 Chocolate Emergency Cookies, or Damson-in-Distress Plum Tart. Could one of her husband Tom’s police investigations have triggered a murder? Or was her violent, recently paroled ex responsible? With death peering around every corner, Goldy needs to cook up some crime-solving solutions--before the only dish that’s left on her menu is murder.

A collection of the second half of the mega-popular webcomic series of the same name, Check, Please!: Sticks and Scones is the last in Ngozi Ukazu's hilarious and stirring two-volume coming-of-age story about hockey, bros, and trying to find yourself during the best four years of your life. Perfect for fans of the hit series Heartstopper! Eric Bittle is heading into his junior year at Samwell University, and not only does he have new teammates—he has a brand new boyfriend! Bitty and Jack must navigate their new, secret, long-distance relationship, and decide how to reveal their relationship to friends and teammates. And on top of that, Bitty's time at Samwell is quickly coming to an end...It's two full hockey seasons packed with big wins and high stakes!