A deep dive into the social mind-brain, examining the processes we share with other social animals and illuminating those that are uniquely human. What Makes Us Social? is a scholarly but accessible exploration of the underlying processes that make humans the most social species on the planet. Chris and Uta Frith, pioneers in the field of cognitive neuroscience, review the many forms of social behavior that we humans share with other animals and examine the special form that only humans possess, including its dark side. These uniquely human abilities allow us to reflect on our behavior and share these reflections with other people, which in turn enables us to reason why we do things and to exert some control over our automatic behaviors. As a result, we can learn cooperatively with others and create and value cultural artifacts that survive through the generations. Going beyond how we come to know ourselves and understand the mind of others, Frith and Frith investigate how we adapt mutually to make social interactions work. This book stands out in its application of a computational framework—one that lies at the intersection of psychology and artificial intelligence—to key concepts of social cognition, such as empathy, trust, group identity, and reputation management. Ultimately, What Makes Us Social? is a profound examination of the ways we communicate, cooperate, share, and compete with other humans and how these capabilities define us as a species.

We are profoundly social creatures--more than we know. In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter. Because of this, our brain uses its spare time to learn about the social world--other people and our relation to them. It is believed that we must commit 10,000 hours to master a skill. According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten. Social argues that our need to reach out to and connect with others is a primary driver behind our behavior. We believe that pain and pleasure alone guide our actions. Yet, new research using fMRI--including a great deal of original research conducted by Lieberman and his UCLA lab--shows that our brains react to social pain and pleasure in much the same way as they do to physical pain and pleasure. Fortunately, the brain has evolved sophisticated mechanisms for securing our place in the social world. We have a unique ability to read other people’s minds, to figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another. And our most private sense of who we are is intimately linked to the important people and groups in our lives. This wiring often leads us to restrain our selfish impulses for the greater good. These mechanisms lead to behavior that might seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species. Based on the latest cutting edge research, the findings in Social have important real-world implications. Our schools and businesses, for example, attempt to minimalize social distractions. But this is exactly the wrong thing to do to encourage engagement and learning, and literally shuts down the social brain, leaving powerful neuro-cognitive resources untapped. The insights revealed in this pioneering book suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being.

A study of how evolution has forged our modern lives—from work and relationships to leadership and innovation, as well as our quest for happiness. Human psychology is rife with contradictions: We work hard to achieve our goals, but happiness at our success is fleeting. We hope our friends will do well in life but can’t help feeling jealous if they do too well. We’re aghast at the thought of people we know being murdered but are unconcerned when our armed forces kill enemies we’ve never met. We complain about difficult bosses but are often just as bad when we’re in charge. These inconsistencies may seem irrational, but each of them has evolved to serve a vital function in our lives. Indeed, the most fundamental aspects of our psychology were permanently shaped by the “social leap” our ancestors made from the rainforest to the savannah. In their struggle to survive on the open grasslands, our ancestors prioritized teamwork and sociality over physical prowess, creating an entirely new kind of intelligence that would forever alter our place on this planet. A blend of anthropology, biology, history, and psychology with evolutionary science, The Social Leap traces our evolutionary history to show how events in our distant past continue to shape our lives today. From why we exaggerate to why we believe our own lies, the implications are far-reaching and extraordinary. Praise for The Social Leap Winner of the Society for Personality and Social Psychology Book Prize “A rollicking tour through humanity’s evolutionary past. . . . Von Hippel shows how our past explains the present and why our well-being rests on an understanding of how our minds evolved.” —Adam Alter, New York Times–bestselling author of Irresistible “Full of insight into human character, von Hippel’s book provides a stimulating program for measuring success without material yardsticks.” —Kirkus Reviews

What separates modern humans from our primate cousins—are we a mere blink in the march of evolution, or does human culture represent the definitive evolutionary turn? Dwight Read explores the dilemma in this engaging, thought-provoking book, taking readers through an evolutionary odyssey from our primate beginnings through the development of culture and social organization. He assesses the two major trends in this field: one that sees us as a logical culmination of primate evolution, arguing that the rudiments of culture exist in primates and even magpies, and another that views the human transition as so radical that the primate model provides no foundation for understanding human dynamics. Expertly synthesizing a wide body of evidence from the anthropological and life sciences in accessible prose, Read’s book will interest a broad readership from experts to undergraduate students and the general public.

This “charming and addictively accessible introduction to neuroscience” (Steven Pinker) takes us on a highly entertaining tour through the wonders and mysteries of the human brain—from a renowned husband-and-wife team of cognitive neuroscientists. Professors and husband-and-wife team Uta and Chris Frith have pioneered major studies of brain disorders throughout their nearly fifty-year career. Here, in this “pleasing mix of wonder, genial humor, and humility” (Kirkus Reviews, starred review), they tell the compelling story of the birth of neuroscience and their paradigm-shifting discoveries across areas as wide-ranging as autism and schizophrenia research, and new frontiers of social cognition including diversity, prejudice, confidence, collaboration, and empathy. Working with their son Alex Frith and artist Daniel Locke, the Friths delve into a wide range of complex concepts and explain them with humor and clarity. You’ll learn what it means to be a “social species,” explore what happens when we gather in groups, and discover how people behave in pairs—when we’re pitted against each other, versus when we work together. Is it better to surround yourself with people who are similar to yourself, or different? And, are two heads really better than one? Highly original and ingeniously illustrated, Two Heads is a “magical book...[and] a fantastically fun way to learn about the brain, the mind, and the lives of two of the world’s most brilliant scientists” (Sarah-Jayne Blakemore, author of Inventing Ourselves).

How data science and the analysis of networks help us solve the puzzle of unintended consequences. Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra González-Bailón explains how data science and digital traces help us solve the puzzle of unintended consequences—offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, González-Bailón argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. González-Bailón discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of “collective effervescence”) and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread “like wildfire.” She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, González-Bailón identifies strategies for social intervention and discusses the policy implications—and how data science and evidence-based research embolden critical thinking in a world that is constantly changing.

If you want to teach your child to accept himself and others as they are, then this picture book about diversity will be your best assistant. It will help your little ones to respect all the differences that make us unique. In this kids' book, our little hero named Nick will show your children that we all are different in many ways, and everyone is unique-which is great! Nicky is afraid that his friends will not accept him because of his new reading glasses. By talking to his peers on the way to school, he discovers the beauty of diversity and realizes that our diversity is actually our strength. This children's book contains lovely hand-drawn illustrations and charming rhymes. With an extra coloring page inside, this book will help your children: to accept and celebrate diversity to be kind to those who are different to love themselves the way they are to boost self-confidence ★★★Awards & Recognition★★★ This social emotional book for kids is a continuation of Nick's adventures from the "World of Kids' Emotions" series. Previously released books of the series became Amazon Bestsellers. "This diversity book is one of the best 1st grade reading books I have ever practiced with my 6-year-old girl and 7-year-old boy. This book teaches that it's okay to be different and helps to cope with the lack of self-confidence." - Samantha "This preschool book turned out to be perfect for my 4 and 5 years old kindergarten students who simply adore it. It explains the meaning of diversity very well and is a wonderful tool for my teaching activities." - Susan *** Even if you have tried everything, this adorable picture book will surely encourage your child to be kinder and more confident. It is perfectly suited for toddlers, preschool kids ages 3-5, as well as older ones ages 6-10. So, don't wait, add this amazing book to your cart now and ENJOY!