Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! The best companies in the world first research exhaustively what their customers desire, and then they deliver it in memorable and deeply human experiences--resulting in success previously believed to be unachievable. So once again, how well do you know your customers?In a hyperconnected economy that is radically changing consumer expectations, this vital expectation for any successful business is not always easy. But in What Customers Crave, author and business strategist Nicholas Webb simplifies this critical task into being able to confidently answer two questions: What do your customers love? What do they hate?Jam-packed with tools and examples, this must-have resource helps businesses reinvent how they engage with customers (both physical and virtual). Learn how to:• Gain invaluable insights into who your customers are and what they care about• Use listening posts and Contact Point Innovation to refine customer types• Engineer experiences for each micromarket that are not only exceptional, but insanely relevant• Connect across the five most important touchpoints• Co-create with your customers• And more!It’s time to reinvent the ways you engage with your customers. Because when you learn to provide for them exactly what they want, they not only bring along their wallets but those belong to their friends as well!

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and gain invaluable insights into who they are and what they care about. Upon reading, you will discover how to: Use listening posts and Contact Point Innovation to refine customer types Engineer experiences for each micromarket that are not only exceptional, but relevant Connect across the five most important touchpoints Co-create with your customers When you learn to provide your customers with exactly what they want, they not only buy - they come back again and again...and bring their friends. Learn what it takes to deliver what your customers crave and catapult yourself to a new level of sales and retention!

A vice chairman of a rapidly growing $100 million organization explains how client loyalty is the connection created by organizations through the use of good service, a good product, and a good price along with personalization, differentiation, and emotion.

February 2007, a landmark clinical study by researchers at Harvard University was published in Biological Psychiatry and was soon picked up widely by the media. A survey of 3,000 participants found that 2.8 percent of them suffered from binge eating disorder (BED); that women were twice as likely to report binge eating; and that BED occurs across the age span, from children to the elderly. By extrapolating the statistics to the general population, health professionals estimate 5,250,000 American women and 3,000,000 men suffer from binge eating. The same month the study was published Jane Brody revealed in the New York Times that when she was a 23 years old, her food binges were so extreme that "Many mornings I awakened to find partly chewed food still in my mouth...." Cynthia Bulik, director of the UNC Eating Disorders Progam, is a foremost authority on binge eating. BED can affect anyone, and can be caused by brain chemistry, genetic predisposition, psychology, and cultural pressures--but none of those triggers make giving in to food cravings inevitable. Crave helps readers understand why they crave specific foods, recognize their individual triggers, and modify their responses to those triggers. Binge eating disorder is highly treatable; 70% to 80% of patients at the UNC Eating Disorders Program triumph over their binge eating by using techniques to "curb the crave". Through the stories of some of these patients--men and women, young and old--and with the guidance of Bulik, readers will develop a variety of strategies to use in conquering their cravings and establishing healthy eating habits.

Savannah Colbert has never known why she's so hated by the kids of the Clann. Nor can she deny her instinct to get close to Clann golden boy Tristan Coleman. Especially when she recovers from a strange illness and the attraction becomes nearly irresistible. It's as if he's a magnet, pulling her gaze, her thoughts, even her dreams. Her family has warned her to have nothing to do with him, or any members of the Clann. But when Tristan is suddenly everywhere she goes, Savannah fears she's destined to fail. For years, Tristan has been forbidden to even speak to Savannah Colbert. Then Savannah disappears from school for a week and comes back…different, and suddenly he can't stay away. Boys seem intoxicated just from looking at her. His own family becomes stricter than ever. And Tristan has to fight his own urge to protect her, to be near her no matter the consequences….

Do you want to learn how to create beautiful products that customers love? In The Method: Create Products That Customers Crave, author Dave Mohla shows you the secrets of how to do just that. He walks you through four phases of how to launch products that your customers truly want and that generate the financial returns you desire. You'll learn The Method using a fable that shows you why most products fail. Dave then shows you, step-by-step, how you can turn that failure into a success. He includes detailed instructions on how you can apply this powerful method to your own business and achieve the results you've always dreamed of. If you are ready to turn your ideas into products of beauty that your customers can't live without, then start reading now.

The instant #1 New York Times Bestselling Series Goodreads Most Anticipated YA Book of November Finally find out what happened during those missing four months, as the thrilling adventure continues! He’s under my skin... After Katmere, I shouldn’t be surprised by anything. Including the existence of a world beyond my world called the Shadow Realm. Yet here I am, stuck in a strange, dangerous place with the worst of the supernaturals, the monster that other monsters fear: Hudson Vega. He might be Jaxon’s brother and ridiculously hot, but he’s a complete bona fide pain in my ass. The question is whether we’ll find a way out before I kill him...or run out of time. She’s stealing my heart... It’s a truth universally known—at least according to Grace—that everything is my fault. But I have a nasty suspicion that Grace isn’t as human as she thinks, and she’s the one keeping us trapped. Now we’ll have to work together not only to survive, but to save all those we’ve come to call family who live here. Because there’s something connecting us. Something stronger than fear...and way more bloody dangerous. Don’t miss a single book in the series that spawned a phenomenon! The Crave series is best enjoyed in order: Crave Crush Covet Court Charm Cherish