This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Head-on competition is likely a losing game, and business is too tough to cha.

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Head-on competition is likely a losing game, and business is too tough to cha.

8 POWERFUL WAYS TO INSPIRE TODAY’S TOUGH CUSTOMERS IN TOUGH TIMES AND MAKE THEM STICK! “With Jim Champy’s well-proven gift for keen management analysis, today’s essential notions of business transparency, channel and customer alignment, and enduring cultural values become palpable, memorable, and—most important—usable.” Alan Spoon, Managing General Partner, Polaris Venture Partners “If you love the game of business, you’d be hard pressed to find a book with more ‘good moves’ per page than INSPIRE!” Paal Gisholt, President and CEO, SmartPak “Full of insightful ideas, this book is for those who like winning, who embrace innovation, and who wish to transform how they lead. It is not for the defenders of the status quo.” Michael Dowling, President and CEO, North Shore-Long Island Jewish Health System “INSPIRE! provides ‘food for thought’ and insightful guidance for all companies. This is particularly important in today’s economy where even established companies are looking for ways to maintain the growth they have enjoyed in better times.” Chiquita White, Section Head, Product Development, Procter & Gamble Jim Champy revolutionized business with Reengineering the Corporation. Now, in Inspire!, the second book in a series about what’s new and really works in business, he takes on the challenge of inspiring customers–even in tough times. In an era of commoditization and ever less loyal customers, this book shows how to keep customers coming back. Drawing on dozens of original case studies from companies in a variety of industries, new and old, Champy reveals how to define a consistent value proposition your customers will be passionate about–and will stay passionate about. You’ll learn how to engage a new generation of customers who value transparency and authenticity above all...how to reinvigorate your company in the face of brutally tough and creative competition...how to go beyond mere marketing campaigns to lead crusades customers want to join. Once again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they currently face: making customers stick. How to reignite customer loyalty by… • Bringing authenticity to everything you do • Creating new products that reflect the best of what you really are • Delivering new value based on convenience, simplicity, and honesty • Nurturing your mystique • Choosing the right channel partners • Doing well by doing good Want more? Check out the e-book collection, Jim Champy on What's Really Working in Business. This brand new collection contains state-of-the-art business insights from world-renowned expert Jim Champy…now in a convenient e-format, at a great price!

This is the Safari online edition of the printed book. Authenticity is the key to nurturing a solid customer base. You might get the first order by fooling a customer once, but forget any further business unless you strive to deliver the quali.

What it takes to win, big, now! Jim Champy brings together breakthrough approaches to strategy, marketing, and execution! Jim Champy revolutionized business with Reengineering the Corporation. Now, in these three concise, fast-paced books, he’s done it again — revealing today’s most innovative strategies for breakthrough business success. Deliver!: How to Be Fast, Flawless, and Frugal shows how to leverage the rich treasure of potential competitive advantage hidden in your operations. Through five case studies, he presents organizations performing at “impossible” levels — thanks not to strategy, but to goals, discipline, details, and gritty, everyday execution. Next, in Outsmart!: How to Do What Your Competitors Can't, Champy reveals the winning strategies of “high velocity” companies, identifying eight powerful ways to compete in even the most brutal marketplace. You’ll discover how to find distinctive market positions and sustainable advantages in products, services, delivery methods, and niches nobody else ever considered. Finally, in Inspire!: Why Customers Come Back, Champy shows how to define a consistent value proposition your customers will be passionate about–and will stay passionate about. You’ll learn how to engage a new generation of customers who value transparency and authenticity above all, and transcend mere “marketing” to lead crusades customers want to join.

The greatest athletic performances spring from the mind, not the body.Elite athletes have known this for decades and now science is learning why it’s true. In his fascinating new book How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.Fitzgerald puts you into the pulse-pounding action of more than a dozen epic races from running, cycling, triathlon, XTERRA, and rowing with thrilling race reports and revealing post-race interviews with the elites. Their own words reinforce what the research has found: strong mental fitness lets us approach our true physical limits, giving us an edge over physically stronger competitors. Each chapter explores the how and why of an elite athlete’s transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness.The new psychobiological model of endurance performance shows that the most important question in endurance sports is: how bad do you want it? Fitzgerald’s fascinating book will forever change how you answer this question and show you how to master the psychology of mind over muscle. These lessons will help you push back your limits and uncover your full potential.How Bad Do You Want It? reveals new psychobiological findings including:Mental toughness determines how close you can get to your physical limit.Bracing yourself for a tough race or workout can boost performance by 15% or more.Champions have learned how to give more of what they have.The only way to improve performance is by altering how you perceive effort.Choking under pressure is a form of self-consciousness.Your attitude in daily life is the same one you bring to sports.There’s no such thing as going as fast as you can—only going faster than before.The fastest racecourse is the one with the loudest spectators.Faith in your training is as important as the training itself.Athletes featured in How Bad Do You Want It?: Sammy Wanjiru, Jenny Simpson, Greg LeMond, Siri Lindley, Willie Stewart, Cadel Evans, Nathan Cohen and Joe Sullivan, Paula Newby-Fraser, Ryan Vail, Thomas Voeckler, Ned Overend, Steve Prefontaine, and last of all John “The Penguin” Bingham