Over the past two hundred years, Western North Carolina has evolved from a mountainous frontier known for illicit moonshine production into a renowned destination for craft beer. Follow its story from the wild days of saloons and the first breweries of the 1870s through one of the longest Prohibitions in the nation. Eventually, a few bold entrepreneurs started the first modern breweries in Asheville, and formerly dry towns and counties throughout the region started to embrace the industry. The business of beer attracts jobs, tourists and dollars, as well as mixed emotions, legal conundrums and entrepreneurial challenges. Join award-winning beer writer Anne Fitten Glenn as she narrates the storied history of brewing in Western North Carolina.

Asheville, North Carolina has a long history with beer, one that is still easily seen in this city today, from moonshine to craft beers and breweries. Drinking local harks back to the founding of Asheville in 1798. Whether it be moonshine or craft beer, the culture of local hooch is deeply ingrained in the mountain dwellers of Western North Carolina. Both residents and visitors alike enjoy Asheville's wealth of breweries, brewpubs, beer festivals and dedicated retailers. That enthusiasm earned the city the coveted Beer City, USA title year after year and prompted West Coast beer giants Sierra Nevada, New Belgium and Oskar Blues to establish production facilities here. Beer writer and educator Anne Fitten Glenn recounts this intoxicating history, from the suds-soaked saloons of "Hell's Half Acre" to the region's explosion into a beer Mecca.

Over the past two hundred years, Western North Carolina has evolved from a mountainous frontier known for illicit moonshine production into a renowned destination for craft beer. Follow its story from the wild days of saloons and the first breweries of the 1870s through one of the longest Prohibitions in the nation. Eventually, a few bold entrepreneurs started the first modern breweries in Asheville, and formerly dry towns and counties throughout the region started to embrace the industry. The business of beer attracts jobs, tourists and dollars, as well as mixed emotions, legal conundrums and entrepreneurial challenges. Join award-winning beer writer Anne Fitten Glenn as she narrates the storied history of brewing in Western North Carolina.

"Now centered on Greensboro, Winston-Salem and High Point, the Triad was home to one of North Carolina's earliest brewery operations in the Moravia community of Bethabara. Easy access by rail and then highways attracted national breweries, and starting in the 1960s, the region began producing beer for companies like Miller and Schlitz. The passage of the "Pop the Cap" legislation led to an explosion of craft beer and brewpubs, and in 2019, three of the top five producing craft breweries in North Carolina were anchored in the area. Local beer historians Richard Cox, David Gwynn and Erin Lawrimore narrate the history of the Triad brewing industry, from early Moravian communities to the operators of nineteenth-century saloons and from Big Beer factories to modern craft breweries." --

In the late twentieth century, nothing united union members, progressive students, Black and Chicano activists, Native Americans, feminists, and members of the LGBTQ+ community quite as well as Coors beer. They came together not in praise of the ice cold beverage but rather to fight a common enemy: the Colorado-based Coors Brewing Company. Wielding the consumer boycott as their weapon of choice, activists targeted Coors for allegations of antiunionism, discrimination, and conservative political ties. Over decades of organizing and coalition-building from the 1950s to the 1990s, anti-Coors activists molded the boycott into a powerful means of political protest. In this first narrative history of one of the longest boycott campaigns in U.S. history, Allyson P. Brantley draws from a broad archive as well as oral history interviews with long-time boycotters to offer a compelling, grassroots view of anti-corporate organizing and the unlikely coalitions that formed in opposition to the iconic Rocky Mountain brew. The story highlights the vibrancy of activism in the final decades of the twentieth century and the enduring legacy of that organizing for communities, consumer activists, and corporations today.

Untapped collects twelve previously unpublished essays that analyze the rise of craft beer from social and cultural perspectives. In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years - a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twentieth century. While there are legal and policy components involved in this shift, the contributors to Untapped ask broader questions. How does the growth of craft beer connect to trends like the farm-to-table movement, gentrification, the rise of the "creative class," and changing attitudes toward both cities and farms? How do craft beers conjure history, place, and authenticity? At perhaps the most fundamental level, how does the rise of craft beer call into being new communities that may challenge or reinscribe hierarchies based on gender, class, and race?

BEER SCHOOL Beer School Bottling Success at the Brooklyn Brewery What do you get when you cross a journalist and a banker? A brewery, of course. “A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist’s skepticism—as though he has forgotten that he is reporting on himself. Tom is even less forgiving—he’s a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement.” —Michael Jackson, The Beer Hunter “An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that’s not enough, it is all about beer!” —Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School “Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom’s book an A++!” —Norm Brodsky, Senior Contributing Editor, Inc. magazine “Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too.” —Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth “Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale.” —Ken Grossman, founder, Sierra Nevada Brewing Co.