Examines new genres of online science communication to further explore how boundaries between experts and nonexperts continue to shift.

In this work, Web design exercises are accompanied by concise introductions that relate history, design principles, and visual communication theories to the practice of designing for the Web.

Social platforms such as MySpace, Facebook and Twitter have rekindled the initial excitement of cyberspace. Text-based, computer-mediated communication has been enriched with face-to-face communication such as Skype, as users move from desktops to laptops with integrated cameras and related hardware. Age, gender and culture barriers seem to have crumbled and disappeared as the user base widens dramatically. Other than simple statistics relating to e-mail usage, chatrooms and blog subscriptions, we know surprisingly little about the rapid changes taking place. This book assembles leading researchers on nonverbal communication, emotion, cognition and computer science to summarize what we know about the processes relevant to face-to-face communication as it pertains to telecommunication, including video-conferencing. The authors take stock of what has been learned regarding how people communicate, in person or over distance, and set the foundations for solid research helping to understand the issues, implications and possibilities that lie ahead.

This book constitutes the refereed proceedings of the Second International Conference on Human.Society@Interet, HSI 2003,held in Seoul, Korea, in June 2003. The 57 revised full papers and 31 revised short papers presented were carefully reviewed and selected from 219 submissions. The papers are organized in topical sections on Web performance, authentication, social issues, security and document access, routing, XML, Internet applications, e-business, scheduling and resource allocation, wireless networks, Web components, multimedia communications, e-payment and auctions, cyber education, mobility and handoff, Internet protocols, mobile agents, and communications.

This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.

Da quando il World Wide Web – la Rete delle Reti – è entrato prepotentemente a far parte delle nostre vite, la nostra società sta sperimentando un cambiamento profondo. Ma come è cominciato tutto questo? Quando, come e perché il Web ha cessato di essere una semplice fonte di informazioni, per diventare uno strumento di interazione tra persone? E come si evolverà il Web nel futuro? Partendo dalle origini di Internet e del Web, il testo esamina in profondità le caratteristiche del Web 2.0, il Web Sociale; affronta poi il tema del Web del futuro prossimo, il Web 3.0 (Web Semantico), senza tralasciare l’evoluzione futura più remota, ossia il Web 4.0 (Web Ubiquo). Spiega come tutto ebbe inizio con la digitalizzazione, il presupposto fondamentale per fenomeni di grande attualità come la convergenza digitale e quella multimediale, la crossmedialità, la rimediazione digitale. Dal punto di vista più strettamente comunicazionale, il lavoro – nell’attribuire al Web una natura mediale – affronta il tema del passaggio dalla comunicazione tradizionale alla web communication, in tutte le sue declinazioni e modalità: la comunicazione screen to face asincrona e quella sincrona. Anche gli aspetti più concreti non vengono trascurati: un intero capitolo spiega come comunicare nel Web e fornisce utili indicazioni pratiche per fare web communication in modo efficace. La seconda parte del libro è dedicata a un’approfondita analisi delle tre aree mediali del Web di oggi: l’area della conoscenza e condivisione (dai motori di ricerca alle enciclopedie online, sino alla nuova didattica rappresentata dall’e-learning), l’area del business (e-commerce come strategia di e-business, marketing virale e web advertising come strumenti di web marketing) e l’area delle relazioni sociali (social media e blog, colonne portanti del Web 2.0). Il libro comprende oltre 30 focus, approfondimenti relativi a casi concreti – tutti legati al Web – di storie di successo o particolarmente significative. Prefazione di Marino Livolsi, sociologo e Presidente del Corso di Laurea in Scienze della Comunicazione, Facoltà di Psicologia, Università Vita – Salute San Raffaele, Milano.

"Click Here" is a designer's guide to creating successful Web sites. The tutorial is a guide to solving fundamental problems of Web site design through hands-on tutorials. Readers will learn how to drive more people to their sites through the use of animated ad banners and buttons, plus how to use Shockwave, JavaScript, Flash, and other advanced technologies.