This title follows a road tested experimental methodology to expose the critical steps to planning, budgeting, organising, and managing a Web design or redesign project from conceptualisation through to launch.

Introduces new Web authoring technology while reviewing design and marketing fundamentals.

These eBooks are the long-awaited digital version of our bestselling printed book about best practices in modern Web design. They share valuable practical insight into design, usability and coding, provide professional advice for designing mobile applications and building successful e-commerce websites, and explain common coding mistakes and how to avoid them. You'll explore the principles of professional design thinking and graphic design and learn how to apply psychology and game theory to create engaging user experiences.

“Human beings have been smart enough to turn nature to their ends, generate vast wealth for themselves, and double their average life span. But are they smart enough to solve the problems of the 21st century?” -- Thomas Homer-Dixon In The Ingenuity Gap, Thomas Homer-Dixon, "global guru" (the Toronto Star), asks: is our world becoming too complex, too fast-paced to manage? The challenges facing us converge, intertwine, and remain largely beyond our ken. Most of suspect the "experts don't really know what's going on; that as a species we've released forces that are neither managed nor manageable. We are fast approaching a time when we may no longer be able to control a world that increasingly exceeds our grasp. This is "the ingenuity gap" -- the term coined by Thomas Homer-Dixon -- the critical gap between our need for practical, innovative ideas to solve complex problems and our actual supply of those ideas. Through gripping narrative stories and incidents that exemplify his arguments, he takes us on a world tour that begins with a heartstopping description of the tragic crash of United Airlines Flight 232 from Denver to Chicago and includes Las Vegas in its desert, a wilderness beach in British Columbia, and his solitary search for a little girl in Patna, India. He shows how, in our complex world, while poor countries are particularly vulnerable to ingenuity gaps, our own rich countries are not immune, and we are caught between a requirement for ingenuity and an increasingly uncertain supply. When the gap widens, political disintegration and violent upheaval can result, reaching into our own economies and daily lives in subtle ways. In compelling, lucid, prose, he makes real the problems we face and suggests how we might overcome them.

Real Website Design is a new methodology that fuses traditional strengths of structured, stepped, and iterative approaches to design and implementation, sharply focused throughout a project on defining and achieving the desired purpose, usability and aesthetic characteristics – which are essential requirements of any website. This book offers practical discussion of new perspectives on usability and aesthetics, and a down-to-earth, structured approach to designing a website or teaching website design.

"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--

In the United States, 1,200 community colleges enroll over ten million students each year—nearly half of the nation’s undergraduates. Yet fewer than 40 percent of entrants complete an undergraduate degree within six years. This fact has put pressure on community colleges to improve academic outcomes for their students. Redesigning America’s Community Colleges is a concise, evidence-based guide for educational leaders whose institutions typically receive short shrift in academic and policy discussions. It makes a compelling case that two-year colleges can substantially increase their rates of student success, if they are willing to rethink the ways in which they organize programs of study, support services, and instruction. Community colleges were originally designed to expand college enrollments at low cost, not to maximize completion of high-quality programs of study. The result was a cafeteria-style model in which students pick courses from a bewildering array of choices, with little guidance. The authors urge administrators and faculty to reject this traditional model in favor of “guided pathways”—clearer, more educationally coherent programs of study that simplify students’ choices without limiting their options and that enable them to complete credentials and advance to further education and the labor market more quickly and at less cost. Distilling a wealth of data amassed from the Community College Research Center (Teachers College, Columbia University), Redesigning America’s Community Colleges offers a fundamental redesign of the way two-year colleges operate, stressing the integration of services and instruction into more clearly structured programs of study that support every student’s goals.