Provides an understanding of Web search engines from the unique perspective of Library and Information Science. This book explores a range of topics including retrieval effectiveness, user satisfaction, the evaluation of search interfaces, the impact of search on society, and the influence of search engine optimization (SEO) on results quality.

"This book reflects on the multifaceted themes of Web use and presents various approaches to log analysis"--Provided by publisher.

Invisible Search and Online Search Engines considers the use of search engines in contemporary everyday life and the challenges this poses for media and information literacy. Looking for mediated information is mostly done online and arbitrated by the various tools and devices that people carry with them on a daily basis. Because of this, search engines have a significant impact on the structure of our lives, and personal and public memories. Haider and Sundin consider what this means for society, whilst also uniting research on information retrieval with research on how people actually look for and encounter information. Search engines are now one of society’s key infrastructures for knowing and becoming informed. While their use is dispersed across myriads of social practices, where they have acquired close to naturalised positions, they are commercially and technically centralised. Arguing that search, searching, and search engines have become so widely used that we have stopped noticing them, Haider and Sundin consider what it means to be so reliant on this all-encompassing and increasingly invisible information infrastructure. Invisible Search and Online Search Engines is the first book to approach search and search engines from a perspective that combines insights from the technical expertise of information science research with a social science and humanities approach. As such, the book should be essential reading for academics, researchers, and students working on and studying information science, library and information science (LIS), media studies, journalism, digital cultures, and educational sciences.

Web search engines are not just indispensable tools for finding and accessing information online, but have become a defining component of the human condition and can be conceptualized as a complex behavior embedded within an individual's everyday social, cultural, political, and information-seeking activities. This book investigates Web search from the non-technical perspective, bringing together chapters that represent a range of multidisciplinary theories, models, and ideas.

This book presents the basics of search engines and their components. It introduces, for the first time, the concept of Cellular Automata in Web technology and discusses the prerequisites of Cellular Automata. In today’s world, searching data from the World Wide Web is a common phenomenon for virtually everyone. It is also a fact that searching the tremendous amount of data from the Internet is a mammoth task – and handling the data after retrieval is even more challenging. In this context, it is important to understand the need for space efficiency in data storage. Though Cellular Automata has been utilized earlier in many fields, in this book the authors experiment with employing its strong mathematical model to address some critical issues in the field of Web Mining.

Internet research spans many disciplines. From the computer or information s- ences, through engineering, and to social sciences, humanities and the arts, almost all of our disciplines have made contributions to internet research, whether in the effort to understand the effect of the internet on their area of study, or to investigate the social and political changes related to the internet, or to design and develop so- ware and hardware for the network. The possibility and extent of contributions of internet research vary across disciplines, as do the purposes, methods, and outcomes. Even the epistemological underpinnings differ widely. The internet, then, does not have a discipline of study for itself: It is a ?eld for research (Baym, 2005), an open environment that simultaneously supports many approaches and techniques not otherwise commensurable with each other. There are, of course, some inhibitions that limit explorations in this ?eld: research ethics, disciplinary conventions, local and national norms, customs, laws, borders, and so on. Yet these limits on the int- net as a ?eld for research have not prevented the rapid expansion and exploration of the internet. After nearly two decades of research and scholarship, the limits are a positive contribution, providing bases for discussion and interrogation of the contexts of our research, making internet research better for all. These ‘limits,’ challenges that constrain the theoretically limitless space for internet research, create boundaries that give de?nition to the ?eld and provide us with a particular topography that enables research and investigation.

"This book includes the integration of existing frameworks on user-oriented information retrieval systems across multiple disciplines; the comprehensive review of empirical studies of interactive information retrieval systems for different types of users, tasks, and subtasks; and the discussion of how to evaluate interactive information retrieval systems. "--Provided by publisher.